Every website aims to grow from scratches to the top ranking of Google and other search engines. One of the most practical and useful ways to achieve organic reach and traffic for such a higher ranking is maintaining proper On-page SEO for the website and its pages.
On-page SEO is a combination of multiple factors that work as the building block of any webpage and helps in Off-page SEO later. Some key On-page SEO factors include SEO-friendly Content, header tags, meta description, webpage speed optimization, etc.
Smart SEO experts genuinely understand the importance of on-page SEO optimization to boost your website reach with methodical progress. The optimization needs to be up-to-date because SEO techniques are changing almost monthly, if not daily.
Today, we will discover the importance of on-page SEO, how it works, and the nine most on-page SEO factors to keep your website higher in Google.
We will also reveal our on-page SEO services based on our 9+ years of experience in the SEO world, including local and international organizations.
Table of Contents
What is On-Page SEO?
All SEO processes focus on developing the website traffic with an organic reach that doesn’t breach any ethical methods. The key is to optimize the factors that you can control.
On-page SEO is also referred to as on-site SEO. In general, it relates to optimization factors that are within the webpage and is in your hands for quick controlling. Unlike, Off-page SEO that happens outside of your website, on-page optimization occurs within your website boundary.
It helps you to prepare and arrange the contents on the webpage (articles, videos, infographics, etc.), image optimization, and so on. It doesn’t include social media management, backlinks, and other pieces of stuff that happen outside of the website.
Why On-Page SEO Is Important
The importance of technical SEO factors lies in its capacity to allow the search engines to understand and identify your Content’s relevancy with its specific search query. When you build Content with proper optimization, including its title tag, meta description, header tags, and appropriate keywords, the search engine quickly recognizes it as helpful for readers.
Google and other search engines come with many algorithms to identify and analyze contents and decide where to put it in for the search results. The ever-changing algorithms bring a myriad of problems once in a while.
Nonetheless, when you put tick signs on all the possible on-page SEO factors checklist, you can hope to get a better reach. Also, on-page optimizations come with better controls, and it is totally up to you. On the contrary, off-page SEO signals are not always at your hands.
Furthermore, on-site optimization also helps you avoid keyword cannibalization that can be a death sentence for your website. Also, you can boost the page loading speed and time. It is crucial because Google algorithms recognize a webpage better and applicable if it loads fast.
Furthermore, on-page optimization allows you also to design the webpage for smartphone browsers. It needs an important on-page SEO factor because more people browse the internet through smartphones than desktop or PC.
Essential Factors for On-site Optimization:
On-site ranking factors play a direct part in controlling your website’s organic reach and ranks in search engine search results (SERP). If optimized correctly, you will see a significant boost in your website ranking, and that too without much time.
And when the optimization goes wrong, it wreaks havoc on your website traffic. So, what is the most important on-page SEO factors checklist to consider for any webpage?
Our expert SEO professionals have developed a detailed guideline for such essential optimization and services.
The title tag, in general, refers to the title of any content published on your website. It is an integral part of the HTML element. It lets users know what the Content is all about. The title helps readers know whether or not the Content is going to cater to their needs.
The similarity is actual for search engines. They will recognize your content relevancy primarily through the title tag for specific search queries. Title tag optimization includes placing your targeted keyword within the title in a generic but attractive manner to engage the possible readers.
Also, proper optimization of the title tag brings too remarkable benefits for the webpages-
- Help search engine to recognize the content relevancy with particular search results and show it to readers
- Readers quickly know what they will get with the Content and may get engaged more with it
A meta tag or description is much like an advertisement for any product. It is easily visible on SERP and is a crucial element of online marketing strategy. Like the title tag, meta description elaborates what the web page content will offer to the readers.
The meta description is a snippet of text, and it appears right below the content title in the search results.
When you manage the meta description with the right keyword, attractive description, and understandable and engaging language, it quickly grabs visitors’ attention. Thereby, it boosts the click-through rate for your targeted webpage.
Meta description serves several key webpage optimizations for higher ranks.
- The meta description in most cases works as the summary of your entire Content and helps search engines identify where to put the Content. Also, readers know what they will get from the article.
- An adequately arranged meta description with engaging words would compel people to land on your intended webpage.
A proper headline is a crucial difference between your business success and a low click-through rate. It appears right before your content introduction and helps the reader know what they will get from the reading. Usually, the ‘H1’ tag of your webpage is the headline.
When you prepare a headline, writers have to be choosy. You must understand that a single headline won’t serve 100% of traffics for your webpage. Instead, focus on attracting 30% to 35% visitors to the webpage with the headlines.
Also, make sure a headline shouldn’t be too long. The ideal length for the headline needs to be from 5 to 12 words. You should avoid using jargon and hard-to-understand terms in the headlines.
It should be simple, easy to understand and contain the primary keyword with the most natural placement. It should also evoke interest among readers.
Headers tags are much like sub-headings of a content webpage. You can compare it with every single topic with a different title of a long and elongated essay. The header tags are arranged depending on their importance.
In general, the rank ranges from H1 to H6 with H1 permanently being attached to the headlines of the article. You can create attractive and informative header tags to improve the readability of the Content.
The primary use of header tags is to arrange the contents sequentially for SEO and UX (User Experience). Search engine algorithms also analyze the header tags and headlines, and Content to recognize their context for a particular search result. It further offers essential and critical information for readers about what they will get in the paragraphs under the sub-headers.
It highlights the critical information and boosts the ‘readability score’ of your web content. It is one of the basic SEO practices to place the targeted keywords in ranks of importance within the Content.
A content or article writing is the key to any webpage. The focus is to bring visitors and convince them to buy your service or intended products to earn revenue. However, webpage contents are different from academic writing.
Image Credits: Search Engine Lands
The key is to make them SEO-friendly with proper arrangement. It includes a whole set of optimization techniques. SEO writing, in common, refers to research, plan, prepare and optimize content with the best SEO practices. The aim is to rank the Content higher in Google and other search engines.
SEO-friendly writings also automatically arrange the proper keyword placement, increased readability score, straightforward language, and engaging presentation. While people say Content is the king, it is only the half-truth.
The key is-
Excellent Content + SEO friendly arrangement = Higher rank
The art includes transforming your target topic into readable and natural keywords to help search engines recognize its context to present it for different search results. It remains the basis of the most important SEO factors to date.
A high-quality and informative content might not rank higher without SEO friendliness. On the contrary, a medium content with all the on-page SEO factors checklist fulfilled might rank higher at ease.
While naturally placed keywords help your contents rank higher, the opposite of it can de-rank the write-up. When you put too much keyword, especially if it is unnecessary, the process is called keyword cannibalization.
When you cannibalize keywords, your growing website might have to compete with itself for similar keywords. Hence, Google might show the webpage in a higher rank for the keyword that wasn’t your main focus or less revenue-generating.
Moreover, the Google algorithm doesn’t take keyword cannibalization positively either. Also, it refers to multiple articles within your website with the same or almost identical keywords or phrases. It only ranks 1 or 2 items from the same domain with similar or closely connected keywords in the search result.
If your website has more than 2 or 3 contents with similar keywords or phrases, the other articles won’t rank higher. Thus, you lost a significant chunk of visitors and investment too for the items.
Search engine optimization helps you to remove such dangerous items and keep your website neat and clean.
SEO experts, such as Eigme.com, can quickly help you get rid of the problem. Our best SEO practices to avoid keyword cannibalization includes-
- Analyzing content performance
- Audit contents to find the identical keywords
- Optimizing the Content by removing unnecessary keywords
- Deciding which article to keep and which not to
- Finally, delete portions of items and, if possible, merge multiple contents within the same webpage
You can’t just post any image with the contents for webpages, even if it fits perfectly for the article. On the one hand, the image must be copyright claim-free and high-quality. On the other hand, it must have the correct width, length, and dimension without losing any details while uploading.
Image optimization also includes where to put the image in your Content depending on its best-value fulfilled. The key to webpage image optimization with SEO-friendly design is to reduce the image size and dimension correctly.
The naming must be descriptive and straightforward. Also, it follows the ‘all attributes’ arrangement and right file type. Furthermore, the focus is put on choosing the right thumbnail and image sitemap to maximize its relevancy with the Content.
It is essential to boost the webpage loading speed and enhance the user experience. Thus, it helps in the overall technical SEO factors controlling for higher ranks.
The cornerstone of your content strategy and marketing is the detailed and proper content audit. It targets to use various tools and manual inspections to analyze the website contents with the qualitative investigation.
Image Source: semrush.com
It is a time-consuming task that starts with the creation of website content inventory in a separate spreadsheet. Once you arrange the contents in a spreadsheet with the proper numbering of the main title, header tags, etc., it’s time to check them thoroughly. SEO experts will identify its context relevancy, accuracy, keyword placement, and its up-to-date ability.
At times, SEO experts might suggest you update the Content or delete the portion of its for better optimization through a content audit. Some critical components of Egime content audit include-
- Checking the keyword and context relevancy
- How the article is performing
- Is it logically arranged with a consistent voice?
- Are the most critical SEO factors such as title tag, meta description, image tags, etc. properly placed
- Is there anything missing on the Content and how to create inbound and outbound links to boost the content rank
Page loading time directly contributes to the overall ranking of the websites. Experts say speed earns sales. A snappy website is most likely to rank higher as audiences won’t bounce back from it.
The page load speed has some essential factors-
- How fast it responses to audiences request to loading images or other essential contents
- The time gap between viewing the HTML contents and load them properly
- Web page renders view on the end-user experience of page loading
Also, these days, speed optimization is targeted to make webpages friendly for mobile browsers. The whole method includes:
Optimizing the content image.
Server response time.
- Leveraging the cache.
- Prioritizing your visible contents.
When you optimize the load speed for the webpage, it will surely rank higher than slow-loading Content.
If you able to maintain all these SEO factors and build good quality links from great authority websites then your website’s growth increase significantly.
Eigme.com Offers for SEO Services
Eigme has been serving in local and international SEO projects for 9+ years now. Thanks to our professional SEO experts, we are happy to serve over 500+ satisfied clients during this long journey. We are glad to have a team that always looks to break their boundary and doesn’t fear applying the latest website optimization technique to bring sales and revenues for you.
We always ensure and aspire that you get all the on-page SEO factors served under one umbrella. We start by auditing your website and tell you what it precisely needs and what it lacks right on your face. We don’t aim to make you happy initially; instead, we try to unfold the truth in front of you.
Furthermore, being one of the best SEO service providers who provide digital marketing services around the world, we come with multiple schemes to customize your necessity. Thus, you won’t have to choose what isn’t needed for you.
Eigme also tries on kick-starting your website business with a client-friendly website. There’s hardly anything in the internet marketing world that you can’t get from us. From SEO service to digital marketing and content writing, our experts are enthusiastic professionals on their toes to serve all of your purposes.
Let’s join us and thrive together towards a better internet world.
On-page SEO is the keystone to grow your website from nothing to millions of visitors monthly. The focus is to prepare everything inside the website as customer-friendly as possible. The most critical SEO factors include managing content, avoid keyword cannibalization, ensure a fast loading webpage and arrange everything in a simple directory.
Eigme, with its 9+ years of experience and relentless desire to strive better, is ready to meet all of your SEO services. We promise to leave no space for compliance and ensures your smooth and steady growth for your targeted revenue.