You have a fantastic business idea, products ready for it, and even the right content to market those products. Thus, you hurriedly publish the contents and wait for booming sales.
But only to your dismay, despite having the correct information, great visuals, and engaging structures you see the contents not getting enough love of Google. Thus, Google is behaving like a strict school teacher to put your high-quality content on page twelve or twenty.
The reason is that you haven’t optimized the content for Google. Thus, you must know how to integrate content marketing and SEO to see your published articles ranking high in Google. It will also bring authentic and solid ROI for a long time to trigger your profit and business.
But how do you do that?
Well, you may start by stating the topic of your content clearly with engaging words. It immediately attracts the visitors and readers to force them to continue reading the article.
But what else can you and should do to integrate your SEO and content marketing strategy so Google loves your content?
And you know what happens when Google falls in love with your articles- Profit, Business, and Boom! Content marketing strategies can increase your winning possibilities.
What is content marketing:
Content marketing is a marketing approach that makes marketing easy. In content marketing, a marketer focuses on creating and distributing relevant, reliable, and valuable content to attract the audience.
It helps audiences to take profitable customer action. Traditional marketing becomes more effective and less work in a significant way.
Content marketing efforts can increase your brand value and customers. The world is getting more polluted, and during this covid-19 situation, your direct marketing approach can be hampered.
Consistent content, email newsletters, video content marketing can give you more exposure to your audience.
Types of content marketing programs:
There are different content marketing campaigns you can use for successful content marketing. Every pieces of content are essential for modern content marketing. If you want to utilize modern content marketing, you should use all kinds of online content marketing channels.
There are different forms of content we can use for our real content marketing.
Guest posts: Guest posting is an advantageous way to increase your online presence. Guest posts are a method where you can publish your informative content to another website or blog. Relevant content will be the best way to getting noticed by other webmasters. Guest posting helps your content efforts and increases your opportunity.
User-generated content: User-generated content is very much helpful for a content marketer. User-generated content gives an idea about user experience. An ideal customer shares their customer experience. It will increase your business values among potential customers. Most of the industry leaders follow user content to increase value according to industry trends.
Graphical Contents: Graphical contents are also very much valuable for content marketing. In current content marketing, graphics are mandatory, and it increases the effectiveness of content marketing. You can use blog graphics, infographics, social media graphics, and other visual content.
Social Media Content: Social media is potent nowadays. Almost every internet user is engaged in any social media. You can’t deny the power of social media if you use a modern content marketing strategy.
Audio Content: Audio content is another way of content marketing. Audio content can be more helpful content for users and increase the flow of the content creation process. You can use the content calendar for maintaining proper content flow. Audio content can be called a podcast. There are different platforms for hosting podcasts, and you can increase your audience throw email marketing.
You can build an email list with podcast marketing and send them different marketing alerts via email. Podcast marketing is viral among content marketing leaders now.
Video Content: According to research by Statista, almost 85% of people watching videos and short videos on the internet. We should utilize video content to serve our purpose. Video contents are the perfect examples of content that benefited your marketing acceleration.
Blog Post: A blog post is a form of content that can directly increase your business’s value. It can use for creating user attention and accelerating the sales process. Creating a great piece of content can be a great solution. Blog posts decrease your content marketing challenges and make smoother your customer journey. It also creates loyal customers. You can collect the email address of your visitors and use functional cookies to track their behavior. You can use collected email address for different kind marketing and engaging with your business. In this way, you can make ideal customers for you.
And to further prove that content marketing is working for many businesses, consider that SEO and blog creation are the top two inbound marketing priorities.
Yes, the content marketing world is more competitive than it has ever been before.
Content marketing is not just a marketing process, but it will also create a good appearance for SEO. Different content marketing institute provides free training on this subject. That will be very helpful for you.
How to Integrate Content Marketing & SEO
Every day millions of contents are being published on Google and different search pages. Many of these contents have great information, engaging structures, and emphatic words. Yet, only a few end up being on the 1st page of Google and other search engines.
Did you ever ask yourself why such things happen?
Well, the answer is short and straightforward.
These contents are highly optimized with the proper SEO techniques and necessary information, keyword placement, content structures, etc. Content marketing efforts can be your game changer.
Stating the Obvious
The art of content marketing starts by arranging it for the right platform and distribute it accordingly. You have to understand that not all contents need SEO optimization. Also, not every content structure will be the same.
When you distribute and share your content on the right platforms with the perfect strategy, you already increase the chance of content going up in the SERPs.
When you have the correct links, you will see a significant boost in the ROIs.
Next, you must cover the topic (stated and related with the keywords) as thoroughly as possible. It enhances the content’s relevancy and gives it a better chance to favor the readers’ minds.
Next, you must understand that not all contents require SEO techniques.
For instance, if you write content for Instagram or Facebook, it should attract the users with words, play and storyline. Keyword placement and other tricks won’t work here.
Factoring in SEO
When you plan to integrate the best SEO tricks with your content, you have to set up a holistic strategy. We recommend you consider three factors for the proper planning-
- Understand your communication and necessity: You must understand your business strategy and relate the contents with the business. You should be clear about the vision, marketing tricks, topics, and reader’s necessity too. When you choose the right topic and relate it with the right communication plans, half your work is done.
- Understand people’s needs: You have to realize the market demand and what people are searching for on the internet. You may use the keyword research tools to find the most searched keywords related to your topics quickly. It will help you develop the strategies better.
- Know what Google loves: Carefully scroll through the 1st and 2nd pages of Google and check your competitors. It would help if you created a checklist of what Google favors about those pages. Go through their content structures, answering patterns, and topics they have covered within their related keywords.
Google Likes Structure
Now, let us discuss the content structures and strategies from the fundamental SEO perspective.
The key to winning in the Google race is to set the content with the right strategy and structure. And it would help if you did not forget the article clarity.
The clear the content idea is and the topic statement, the better the chance Google will love it.
When you select the content topic and idea, it should have suitable uniformity. Intellectual unity is the key to content marketing success.
The content topic, keywords, ideas, and strategies must cover one uniform topic instead of covering scattered information of several irrelevant topics.
You should consider each webpage as an individual Wikipedia entity with intellectual formation. Now, arrange the entire page structure with the relevant long-tail keywords to satisfy both Google and readers’ hunger.
The key is to meet the search intent of the visitors.
First off, pick your topic-related keywords and research them. Identify how the competitors have arranged their structures. Then set the topic with the supported and long-tail keywords. But don’t overstuff the page with too many keywords unnecessarily.
Always focus on the uniformity of the topic with the keyword. You may use the keyword research tools such as SEMRUSH or Ahrefs to find the related synonyms and keyword variations for the perfect content strategy.
You can use the tools to find the monthly search volume and traffic to set up the content strategy and structure better. When you set up the structure with data-driven information, it boosts the profits bypassing the competitors.
Avoiding Keyword Cannibalization
Keyword cannibalization refers to the situation when several of your web pages fight for the 1st rank in Google with the same topic and the same keyword, more specifically.
And you must understand-
Google doesn’t like keyword cannibalization. When Google understands that your website has several contents with the exact keywords and its synonym it is most likely to get penalized.
We understand that you may want to create a second, third, or fourth content with the topics that are already earning profit for you.
But that’s not the case to go with for future profits.
You should understand that UNIQUE and EVERGREEN content keeps you miles ahead of others and increases the chance of winning Google’s love.
Thus, check your website and make sure one page covers one unique topic. Arrange it with suitable structures, keyword synonyms, and variations. It will help you quickly get 1st place in SERP.
You know that they’re already billions of contents fighting hard for the 1st-page placement. So, why compete with yourself to give an edge to others?
You can also read our guide on the Onsite SEO factor to understand Onsite SEO better.
Understanding Page 1
Page 1 of Google always gives you the best insights into what is happening around you. Thus, you must observe Google page 1 to determine and inspect what type of content is ranking better and higher in the search engines.
A content creator and writer can presume what visitors intend on getting from the content. Also, they can understand the goal of internet searchers behind their search queries.
The best way to know what visitors expect from their search query and what satisfies their requirements is to check Google page 1. You must thoroughly check the contents on the first page, note what they are providing to the readers, and their lack.
You may follow these guidelines. It covers nine different search results that usually visitors look for and want in the search pages.
Research: It covers featured snippets, guides, info graphs, knowledge graphs, lengthy guidelines, and different definitions.
Answer: It covers search intents like currency conversion, time zones, game scores, weather, flight times, etc. Usually, it covers the zero-click search results.
Transactional: These types of search results will provide information about eCommerce pages, products, product categories, and online shops.
Local: Visitors will search for local restaurants, tourism places, maps, and other local results in this search query.
Visual: It includes product images, thumbnails, different sorts of photographs, etc.
Videos: A visitor may want a specific video of his exciting topics for entertainment and educational purposes.
News: The primary search intent behind this query is to find the different tweets, newspapers, sensational incidents, top stories, etc.
Branded: It will direct the visitors to a specific social media site of different brands. It covers a broad category of services and products. It may be profitable or non-profitable for an organization with solid branding.
Mixed: At times, even Google algorithm is unsure about the search intent of the visitor. So, it is confused what to serve the visitors with to satisfy their requirements. Hence, they will arrange the search pages with a bit of everything. When you search Google with keywords like ‘Panda’ or ‘Jaguar,’ you will know about its details.
Thus, when you study the #1 page in Google, you will automatically know which content is more likely to get higher ROI and visitors.
Furthermore, you will get a clearer idea of the following topics-
Analyze the higher-ranked and top-performing articles to realize their subheadings and structure concepts.
How they have arranged the headlines to cover the main topic and keyword with engaging words.
The average length of the contents.
It includes both word count and images contained within the range. If it is a product review content, check the number of products the pages have reviewed.
How the webpages have utilized the related short and long-tail keywords along with their variations and synonyms.
Although taking help from the keyword research tool effectively minimizes the time required to analyze Goggle #1, a good SEO specialist and content creators should research the page manually. It helps them get a better idea about the happenings.
After you have researched enough about the search intentions, queries, and content competitors, it’s time to formulate your webpage content.
Now, the key aim comes forward-
Yes, you have to optimize the content so that it perfectly fits the latest SEO strategy.
This starts with a SIMPLE yet PRACTICAL understanding-
An article may rank on the Google 1st page for its intended keyword, synonyms, and variations. It happens because the Google algorithm has developed leaps and bounds and it now realizes the genuine concept and context behind the piece of content.
Yet, it is half the truth.
We must understand that the Google algorithm, no matter how developed it is, is nothing except an algorithm.
Thus, your best possible chance of ranking higher helps Google understand the keyword easier and better. You can do it in many ways.
The best practice is to use your main keyword in:
URL: Make sure that your webpage URL covers the exact keyword. It helps Google know what the content covers and where to place it depending on the search intentions.
Headline (H1): The headline is vital for both Google and visitors. Google will pick the keyword directly from the headline for its better understanding. Also, visitors will shortly know what they are getting from the content.
Meta Page Title: Include the main keyword in the Meta description with the exact formation. Thus, readers will get a summary of the content.
First Paragraph: Most SEO experts will say including the primary keyword in the first paragraph increases the chance of a higher content rank. It also grows the interest of the readers. If you somehow miss adding the primary keyword in the 1st paragraph, make sure it is within the first 100 words of your article.
When you arrange and utilize the keywords in these sections properly, it helps Google quickly pick up and index the article. So, you give the content a better chance to rank higher. You can also check onsite SEO factors, hope it will help you to fix up onsite SEO problems
Also, you must optimize the images used in the content. But that’s a different discussion, and we leave it for another content (relevancy!).
Some Technical Love
The goal of SEO is to market your content to make the most profits. Thus, the content holds the primary importance in every SEO trick.
The content can be of any form, including text, audio, and visuals. Their target is to meet the necessity of search intention and queries. Currently, Google has over 3.5 billion contents and only a few of the ranks in the page #1 and #1 to draw the visitors’ attention.
Thus, the importance of well-optimized content is essential for SEO to rank higher. When you optimize the content, you get the following benefits-
- An SEO optimized content will be visitor-centric. Thus, visitors will love reading through the entire range. It reduces the back bounce ratio and helps you build an authority site.
- The off and on-page optimization of articles help you arrange the website in an orderly. Thus, it reduces your hassles.
- Optimized content is going to get more visitors. So, you will see a solid boost in your website traffics and ROI. Optimized content always provide the best performance for digital marketing and Local SEO
Above all, the importance of SEO in content is that it maximizes your profit.
And who doesn’t love to see their bank account flooding with money? I love.
I know that you do. So, arrange your content marketing with the proper SEO strategy.
Summary: Making the Most of Content Marketing & SEO
We have discussed the possible methods on how to integrate content marketing and SEO for maximizing your profit with solid ROI and increasing traffic.
You may follow these instructions to arrange content with the latest SEO practices properly-
- Make sure you have unique, uniform, and different topic ideas that serve the search query’s intent.
- Always research the keywords and competitors in details to develop the most comprehensive content creating ideas
- Instead of covering the same topic in multiple articles, update the existing webpage with the same topic to avoid keyword cannibalization.
- Go through Google page 1 to understand the content structure of the top-performing web pages and what Google loves
- Optimize the content with proper keyword placement, images, and videos, if need be
When your content planning and writing put checkmarks successfully on these points, you rest assured of publishing content that will get sustainable profit for you.
Also, don’t forget to update the content once in a while to meet readers’ requirements for better traffics. We also offer digital marketing services and our team can help you with this. You can get an idea about us from this link.