Senior-led strategy
Your account is run by experienced strategists who have driven real results across many industries, not junior staff.
Social media that builds an audience worth having and turns it into customers, not just followers.
Social media marketing is the work of building your brand and winning customers on the platforms where your audience already spends its time. Eigme Digital is a Cardiff-based agency that handles the lot: strategy, content, community, paid social and reporting, across Facebook, Instagram, LinkedIn, TikTok and more. We measure success in leads and revenue, not follower counts.
Nearly five billion people use social media, and the average user spends around two and a half hours a day across the apps (DataReportal). That’s an enormous chance to reach your audience where they already are. But presence alone isn’t enough. It takes a clear strategy, content people actually want, and proper targeting to turn that attention into customers, which is exactly what we do.
Hiring the right social media marketing company fundamentally transforms how potential customers discover, engage with, and ultimately purchase from your brand. With over 4.9 billion people using social media worldwide and the average user spending nearly 2.5 hours daily across platforms, the opportunity to connect with your audience where they already spend their time is enormous. However, success requires more than mere presence—it demands strategic positioning, compelling content, and sophisticated audience targeting that only experienced social media marketing agencies can provide.
We offer six services that cover every part of a strong social presence, from strategy through to the numbers.

Every strong presence starts with a plan. We audit where you stand, study your competitors and your audience, then build a roadmap: the right platforms, the content themes that land, and clear goals tied to business results rather than likes.

Content is the currency of social, and good content takes both creativity and strategy. We produce platform-ready graphics, carousels, video, Stories and Reels, all on-brand and shaped to how each platform and audience actually behaves.

Organic reach only gets you so far. We plan, run and optimise paid campaigns across Facebook, Instagram, LinkedIn, TikTok, Pinterest and X, using sharp targeting (interests, behaviours and custom audiences from your own data) to put the right offer in front of the right people.

Social is a two-way street. We manage your comments, messages and mentions, reply in your brand's voice, and keep your community engaged and looked after. Quick, genuine responses build trust and turn followers into advocates.

The right partnerships extend your reach through voices your audience already trusts. We find, vet and negotiate with influencers whose followers match your market, then run the whole relationship from outreach to results, so the collaborations feel authentic and actually perform.

Good decisions come from good data. We track engagement, reach and growth and, most importantly, the business outcomes: leads and revenue from social. With proper tracking (UTMs, conversion pixels and attribution), you see exactly what social is contributing.
Social media has gone from optional to essential. People research brands there before they buy, and they expect you to show up and respond. Around 54% of social browsers use social media to research products (GWI), and most people who have a good experience with a brand on social go on to recommend it. The businesses winning today treat social as their most direct line to customers.
There’s a cost to getting it wrong, too. A neglected or clumsy presence can dent your reputation and hand ground to competitors. Working with a specialist gives you platform know-how that takes years to build, the right tools, and the creative resources most businesses can’t justify in-house, whether you want it fully managed or just strategic guidance for your own team.
Choosing a social partner takes care. Businesses pick Eigme Digital because we work differently: no junior staff running generic templates. Every strategy is built around your brand, your audience and your goals, and we make recommendations based on genuine value rather than padding our fees.
Your account is run by experienced strategists who have driven real results across many industries, not junior staff.
Dedicated knowledge of Facebook, Instagram, LinkedIn, TikTok and emerging platforms, and the algorithm changes that come with them.
We measure success by revenue impact, not vanity metrics. Every decision weighs commercial value.
Clear reporting and plain explanations for everything we do. No mysterious proprietary methods, no jargon.
Sustainable growth built for the long run, with strategies that adapt as platforms and opportunities change.
Results matter more than promises. Across years of client campaigns, we've helped generate more than $145 million in attributable revenue: real sales from real customers discovering brands, engaging with content and buying. We track and report on revenue impact, not just engagement metrics that don't translate into business value.
Beyond direct sales, our work has helped clients capture more than 1.2 million qualified leads. For businesses with longer sales cycles or service offerings, social lead generation often matters even more than instant conversions. It's people who found our clients through strong content and campaigns, then put their hand up by sharing their details.
Social changes constantly, but more than 16 years in marketing, across 150+ businesses and with a HubSpot and SEMrush certified team, gives us the perspective to navigate it. We've seen every major platform rise and shift, which helps us tell lasting strategy from passing fads, so your investment goes into what actually keeps working.
We manage all the major platforms: Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube. We recommend platforms based on where your audience actually is and where your content performs. For B2B, LinkedIn usually delivers; for visual brands, Instagram and TikTok tend to. We build platform-specific strategies rather than reposting the same content everywhere.
It depends on your goals, your market and where you're starting from. For meaningful growth we usually suggest a monthly figure covering both management and ad spend. We'll assess your situation on a free call and give clear, honest budget guidance, with flexible options from full management to strategic consulting.
It depends on your starting point and investment. Paid campaigns can bring traffic and leads within days. Building organic presence and an engaged community usually shows real progress in three to six months, and brand authority takes six to twelve. We set realistic expectations up front and report every month.
We can handle everything from strategy through to creating and posting content; our team covers design, copy and video. That said, we're happy to use content you provide, and many clients prefer a hybrid where we set the strategy and framework and they add authentic behind-the-scenes material.
We prioritise business outcomes over vanity metrics. Reporting covers both leading indicators (engagement, reach, growth) and lagging ones (leads, revenue, customer acquisition), with proper tracking through UTMs, pixels and attribution. Monthly reports show what we did, what happened, and what we're doing next.
Book a free consultation. We’ll look at your current presence, show you the biggest opportunities, and come back with a plan. No obligation.
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