A good website Conversion rate is generally 2% to 5%, with the all-industry average around 2% to 3% and top performers reaching 10% or more. But “good” depends heavily on your industry, traffic source, device and what counts as a Conversion. The most useful benchmark is your own industry, and beating your past performance. That […]
The best free marketing tools for small businesses include Google Analytics and Search Console for tracking, Google Business Profile for local visibility, Canva for design, Buffer or Meta Business Suite for social media, and Brevo or MailerLite for email. Together they cover most marketing needs at no cost, ideal on a tight budget. You really […]
To measure marketing ROI, subtract your marketing costs from the revenue your marketing generated, divide by those costs, and multiply by 100. The hard part is attribution, linking revenue to marketing accurately. Track conversions, use UTM links and a CRM, count every cost, and report results against business goals to prove marketing’s value. Most businesses […]
To run a competitor analysis, identify your main competitors, then research their products, pricing, positioning, marketing and online presence to see where they’re strong and where there are gaps. Organise what you find using a framework like SWOT, then use it to differentiate your business, improve your strategy and win more customers. A good competitor […]
To set Marketing goals you actually hit, define clear, measurable outcomes tied to your business strategy, base them on an honest audit of your past performance and market, and make each one SMART. Prioritise a few high-impact goals, map them to your funnel, give each an action plan and owner, then track leading indicators, review […]
Most private businesses in Wales are not legally required to have a bilingual website, but many choose to. A Welsh and English site builds trust, reaches Welsh-speaking customers, helps win public-sector contracts, and sets you apart from competitors. Whether it’s right for you depends on your audience, location, budget and goals. Welsh is an official […]
To market your business in Newport, start local: set up a strong Google Business Profile, target Newport search terms, and build a fast, clear website. Add social media, local PR through the South Wales Argus, genuine reviews and email, and get involved in Newport’s business community. Focus on the channels that bring real enquiries, not […]
To rank higher in local search in Cardiff, focus on the signals Google uses for local results: a complete Google Business Profile, consistent business listings, genuine reviews, Cardiff-specific content, and local backlinks. Get these right and you’ll appear in the map pack and “near me” searches, where most local custom in a competitive city like […]
Digital marketing for a South Wales small business works best when it’s local and focused. Get found in Google Maps with a strong Google Business Profile, use search terms that name your town, and earn genuine reviews. Keep a fast, clear website, then add social media, email and the free support Wales offers. There is […]
