A good website Conversion rate is generally 2% to 5%, with the all-industry average around 2% to 3% and top performers reaching 10% or more. But “good” depends heavily on your industry, traffic source, device and what counts as a Conversion. The most useful benchmark is your own industry, and beating your past performance. That […]
To measure marketing ROI, subtract your marketing costs from the revenue your marketing generated, divide by those costs, and multiply by 100. The hard part is attribution, linking revenue to marketing accurately. Track conversions, use UTM links and a CRM, count every cost, and report results against business goals to prove marketing’s value. Most businesses […]
To run a competitor analysis, identify your main competitors, then research their products, pricing, positioning, marketing and online presence to see where they’re strong and where there are gaps. Organise what you find using a framework like SWOT, then use it to differentiate your business, improve your strategy and win more customers. A good competitor […]
Digital marketing for a South Wales small business works best when it’s local and focused. Get found in Google Maps with a strong Google Business Profile, use search terms that name your town, and earn genuine reviews. Keep a fast, clear website, then add social media, email and the free support Wales offers. There is […]
