Strategy & planning
Lifecycle mapping, calendars and goals tied to revenue and retention.
Pillar 05: Email, Lifecycle & Retention
Turn first purchases into lasting relationships.
Email and SMS programmes that bring customers back: strategy, campaigns, automation, segmentation and deliverability, all measured by repeat revenue.
Our email & SMS services
Lifecycle marketing, end to end.
Campaigns & creative
Designed, on-brand emails that are written to be read.
Automation & workflows
Welcome, abandoned cart, post-purchase and re-engagement flows.
Learn more →Segmentation & list management
The right message to the right people, with healthy, compliant lists.
Learn more →Deliverability
Authentication (SPF, DKIM, DMARC), sender reputation and inbox placement.
Learn more →SMS marketing
Timely, permission-based SMS that complements email.
Learn more →Analytics & reporting
Revenue per recipient, flow performance and retention metrics.
Learn more →Core automations
The flows that pay for themselves.
- Welcome
Welcome series
Introduce your brand and convert new subscribers.
- Cart
Abandoned cart & browse
Recover purchases that nearly happened.
- Post-purchase
Post-purchase
Onboard, cross-sell and ask for reviews.
- Win-back
Re-engagement
Bring lapsed customers back before they churn.
Where it applies
Built for your market and your goals.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Which email platforms do you work with?
All the major providers, including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Campaign Monitor, Constant Contact and Brevo, plus custom setups.
How quickly can I expect results?
Core automations such as welcome and abandoned cart flows can generate revenue within weeks of launch; broader lifecycle programmes build over a few months.
What types of email do you create and manage?
Campaigns, newsletters, automated lifecycle flows, transactional improvements and SMS.
How do you keep emails out of the spam folder?
Proper authentication (SPF, DKIM, DMARC), list hygiene, engagement-based sending and content best practice.
Do I need a large email list to benefit?
No. Well-built automations and good segmentation deliver value even for small lists, and we help you grow the list responsibly.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.