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Marketing Automation

The right message, sent automatically.

Automated email and SMS journeys — welcome, abandoned cart, post-purchase, win-back and lead nurture — that grow revenue and retention.

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The right message, sent automatically.

Definition

What marketing automation is.

What marketing automation is.
In one paragraph

Marketing automation uses software to send personalised messages based on what people do — signing up, browsing, buying or going quiet. Automated journeys deliver timely, relevant communication at scale and often generate a large share of email revenue.

What’s included

Journeys for every stage.

01

Welcome series

Turn new subscribers into first-time customers.

02

Cart & browse

Recover abandoned carts and browsing sessions.

03

Post-purchase

Onboarding, cross-sell and review requests.

04

Win-back

Re-engage lapsed customers.

05

Lead nurture

Move B2B leads towards a sales conversation.

06

Setup & integration

Platforms, CRM and ecommerce connected.

Why it matters

Revenue on autopilot.

  • 01

    Timely

    Messages triggered at the perfect moment.

  • 02

    Personal

    Content based on real behaviour.

  • 03

    Efficient

    Build once, keep improving.

Process

From map to momentum.

  1. 01

    Map

    Customer journey and triggers.

  2. 02

    Set up

    Platform, data and integrations.

  3. 03

    Build

    Flows, content and logic.

  4. 04

    Test

    QA and A/B tests.

  5. 05

    Optimise

    Ongoing improvements.

Email & Lifecycle

Related services.

SMS MarketingTimely texts that drive action.→Email SegmentationRelevant messages for every audience.→Email DeliverabilityReach the inbox, not the spam folder.→Email Campaign AnalyticsEmail performance tied to revenue.→Email & LifecycleBack to the full service.→
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FAQ

Questions, answered.

Which platforms do you work with?

Klaviyo, HubSpot, Mailchimp, ActiveCampaign and other common platforms.

How many flows do I need?

Most businesses start with welcome, abandoned cart or nurture, post-purchase and win-back.

Can automation work for B2B?

Yes — lead nurturing and onboarding sequences are highly effective in B2B.

How quickly will it make an impact?

Core flows usually start generating results as soon as they go live.

Let’s talk

Ready to build a smarter growth engine?

Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.

Book a Growth Strategy Call →info@eigme.com