SEO and AI search for Cardiff businesses.

Three places your customers look

When someone in Cardiff needs a service, they usually start in one of three places: the Google Map Pack (the three local listings shown with the map), the regular organic results, or an AI answer from Google AI Overviews or ChatGPT. Each rewards slightly different signals, so a Cardiff SEO plan needs to cover all three rather than chase a single keyword.

What decides who ranks in Cardiff

For the Map Pack, Google weighs relevance, distance and prominence. In practice that means a complete Google Business Profile with the right categories, consistent name, address and phone details across directories, and a steady flow of genuine reviews. For organic results, it comes down to pages that clearly match what people search for, such as “accountant Cardiff Bay” or “emergency plumber Roath”, on a fast, well-structured website with links from relevant local sites.

Neighbourhood searches matter

Cardiff is a city of distinct areas, and people often search by them: the city centre, Cardiff Bay, Canton and Pontcanna, Roath, Cathays, Llandaff, Whitchurch and Llanishen. If you serve specific areas, location-aware service pages and regular Google Business Profile posts help you appear for those searches without creating thin, near-identical pages.

Welsh and English

Welsh and English are both official languages in Wales. For some Cardiff organisations, especially those working with the public sector or Welsh-speaking customers, a properly built bilingual site can widen your reach. We’ll tell you honestly whether it’s worth it for your audience.