Solution: Search-to-Revenue Growth
Connect visibility to revenue.
For businesses getting traffic but not enough leads or sales. We fix the journey from being found to becoming a customer.
The challenge
Where the journey breaks.
- 01
Wrong traffic
Visibility for searches that never convert.
- 02
Leaky pages
Unclear offers, slow pages and weak calls to action.
- 03
No measurement
Without tracking, it’s impossible to know what works.
Our approach
Audit, fix, measure.
We start with a growth audit covering visibility, UX and tracking, then prioritise the fixes with the biggest revenue impact.
- Analytics and conversion tracking
- Intent-focused SEO and content
- Conversion-focused page improvements
- Lifecycle follow-up for leads and customers
Services involved
What goes into the plan.
How it runs
From first call to compounding results.
- 01
Discover
Audit your site, competitors, audience and the searches that matter.
- 02
Strategy
Agree priorities, targets and a roadmap tied to business goals.
- 03
Execute
Implement the technical, content and authority work.
- 04
Measure
Report monthly on visibility, leads and revenue.
- 05
Scale
Double down on what works and expand.
Who it’s for
Industries we help grow.
In depth
How search-to-revenue growth works.
Start from revenue, work backwards
Instead of starting with keywords, we start with your revenue goals and work out which searches, pages and conversions will deliver them.
Accurate tracking first
We make sure GA4, conversions, call tracking and CRM connections are accurate, so every decision is based on real numbers.
High-intent searches
We prioritise searches made by people ready to buy or enquire, where rankings translate most directly into revenue.
Landing pages that convert
Clear offers, proof, calls to action and fast pages turn more search visitors into leads and customers.
Joined-up organic and paid
Organic and paid search are planned together, so budgets go where they work hardest.
Reporting in revenue terms
Reports show leads, sales and revenue from search, not just rankings and traffic.
What you get
Included in search-to-revenue growth.
- 01
Growth audit
Tracking, search and conversion review with a prioritised plan.
- 02
Tracking set-up
GA4, conversions, call tracking and CRM links.
- 03
SEO & landing pages
High-intent pages built and optimised.
- 04
Revenue reporting
Monthly reports on leads, sales and return.
How we work
Your first 90 days.
- 01
Weeks 1–2: Growth audit
Tracking, search performance and conversion paths reviewed.
- 02
Weeks 3–4: Tracking fixes
Accurate conversion and revenue tracking in place.
- 03
Month 2: High-intent pages
Priority pages optimised or created.
- 04
Month 3: Conversion tests
Landing page tests and first revenue report.
Avoid these
Common search-to-revenue mistakes.
Measuring rankings only
Rankings do not pay the bills. Leads and revenue do.
Broken tracking
Bad data leads to bad decisions.
Sending traffic to the homepage
Specific landing pages convert far better.
Paid and organic competing
Without coordination, you may pay for clicks you would get for free.
Ignoring lead quality
More leads are not better if they never buy.
How we measure it
The numbers we track.
- 01
Revenue from search
Sales attributed to organic and paid search.
- 02
Lead volume & quality
Enquiries that become customers.
- 03
Conversion rate
Share of search visitors who act.
- 04
Cost per acquisition
Combined cost of winning a customer from search.
Our principles
Focused on what pays.
Revenue over vanity
Every recommendation is judged by its likely impact on revenue.
Data you can trust
We fix tracking before drawing conclusions.
Clear priorities
Work is ranked by impact and effort.
Shared targets
We agree targets with you and report honestly against them.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
What does a growth audit include?
A review of search and AI visibility, site experience, conversion paths and analytics, followed by a prioritised plan.
Do you set up analytics?
Yes. We set up or fix GA4, Search Console and conversion tracking as part of the engagement.
Do you run paid search as well?
Yes, where it supports your goals, planned alongside organic search.
Can you connect search to our CRM?
Yes. Connecting your CRM shows which searches lead to real customers and revenue.
How do you track phone leads?
With call tracking on your website and ads, so calls are credited to the right source.
How soon will we see revenue impact?
Tracking and landing page improvements can help within weeks, while organic rankings build over several months.
Is this suitable for B2B?
Yes. For B2B we track leads through to pipeline and closed deals where your CRM allows.
What makes this different from standard SEO?
The focus on revenue: tracking, conversion and paid search are part of the plan from day one.
What is a high-intent search?
A search made by someone close to buying, such as a service plus location or a comparison of providers.
Do you build new landing pages?
Yes, where existing pages do not match high-intent searches well enough.
How do you decide where to spend budget?
By comparing the cost and revenue of each channel and search type, then shifting effort to what returns most.
Do you report on profit or just revenue?
Where margin data is available, we can report on profit as well as revenue.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.