Entity understanding
Define your organisation, services, people and products unambiguously — on your site and across the web.
Flagship service — AI Search Optimization
Make your brand easy for AI to understand.
AI Search Optimization helps your business become more visible in AI-powered search — Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot — by making your brand clear, credible and easy to reference.
Definition
What AI search is.
AI search, in one paragraph
AI search is when a system like ChatGPT, Gemini, Perplexity or Google’s AI Overviews answers a question by summarising information from multiple sources instead of only listing links. These systems favour content they can clearly understand and trust — which is what AI Search Optimization improves.
What changes
How AI search differs from traditional search.
Traditional search
- A ranked list of links
- Users click through to compare
- Optimised page by page
- Success = position and clicks
AI-powered search
- A synthesised answer
- Brands named or referenced inside it
- Optimised around entities and facts
- Success = inclusion, accuracy and demand
Under the hood
Where your brand can enter the answer.
Capabilities
What we optimise.
Content architecture
Topic hubs, definitions, comparisons and FAQs that answer real questions clearly.
Knowledge graph alignment
Consistent facts and profile links that help systems connect information to your brand.
Structured data
Organisation, Service, Product, Person and FAQ schema that describe your business precisely.
Brand authority
Expertise signals — authors, credentials, original insight — that make content worth citing.
Citation & reference signals
Mentions and links on the trusted sources AI systems draw from.
Strategy, implementation & measurement
How an AI search engagement runs.
- 01
Benchmark
Test how AI systems currently describe you and your competitors for priority questions.
- 02
Strategy
Prioritise topics, entities and sources that matter to your buyers.
- 03
Implement
Content, structured data, entity alignment and authority building.
- 04
Measure
Track AI mentions, accuracy, share of voice and referral traffic.
- 05
Refine
Iterate as AI platforms and your market evolve.
Measurement
How we measure AI visibility.
AI visibility is newer and less standardised than rankings, so we report it transparently:
- Presence: whether your brand is mentioned or referenced for priority questions.
- Accuracy: whether AI systems describe your business correctly.
- Share of voice: how often you appear compared with competitors.
- Traffic & demand: referrals from AI platforms and changes in branded search.
No provider can guarantee inclusion in an AI answer. We focus on improving discoverability, understanding and citation potential — and on measuring it honestly.
Where it applies
Built for your market and your goals.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan — no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
What is AI Search Optimisation?
AI Search Optimisation helps your business become more visible in AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity and Gemini, by making your content easy for AI systems to understand, trust and reference.
What does your AI Search Optimisation include?
- Structured data implementation
- Entity-based content optimisation
- Semantic SEO
- Knowledge graph alignment
- Authoritative content architecture
- Clear question-and-answer formatting
Can you guarantee we’ll appear in ChatGPT answers?
No. AI systems decide their own sources and answers. We improve the signals they rely on and measure your AI visibility over time.
How is AI visibility measured?
By testing priority questions across AI platforms and tracking brand presence, accuracy, share of voice versus competitors and referral traffic from AI tools.
Do I still need SEO?
Yes. AI search builds on the open web and search indexes. Technical health, semantic content and authority remain the foundation.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.