Solution: Ecommerce Growth
Grow online revenue, not just traffic.
SEO, content, authority, conversion and lifecycle marketing combined for online stores, from first search to repeat purchase.
The challenge
Where online stores leak revenue.
- 01
Catalogue SEO issues
Faceted navigation, duplicates and thin categories hold rankings back.
- 02
Traffic that doesn’t convert
Visitors arrive but product pages don’t persuade.
- 03
One-time buyers
Without lifecycle marketing, acquisition costs never pay back.
Our approach
Acquisition, conversion and retention together.
We combine ecommerce SEO for Shopify, WooCommerce, Magento and BigCommerce with conversion improvements and email and SMS lifecycle marketing.
- Technical and category SEO
- Product page and schema optimisation
- Buying-guide content and digital PR
- Welcome, abandoned cart and post-purchase flows
Services involved
What goes into the plan.
How it runs
From first call to compounding results.
- 01
Discover
Audit your site, competitors, audience and the searches that matter.
- 02
Strategy
Agree priorities, targets and a roadmap tied to business goals.
- 03
Execute
Implement the technical, content and authority work.
- 04
Measure
Report monthly on visibility, leads and revenue.
- 05
Scale
Double down on what works and expand.
Who it’s for
Industries we help grow.
In depth
What ecommerce growth involves.
Search and lifecycle together
Ecommerce growth combines organic search for new customers with email, SMS and retention for repeat sales. Joined up, they grow revenue faster than either alone.
Category-led SEO
We prioritise the category pages that match high-intent searches, improving structure, content, internal links and technical health across your catalogue.
Product data that sells
Accurate product information, schema and feeds support organic rankings, Google Shopping and AI shopping recommendations.
Conversion rate optimisation
Faster pages, clearer product information, trust signals and a smoother checkout turn more visitors into buyers.
Retention and repeat purchases
Welcome, abandoned basket, post-purchase and win-back flows bring customers back without paying to acquire them again.
Revenue-focused reporting
We report on revenue, margin-aware metrics and customer value, not just traffic.
What you get
Included in ecommerce growth.
- 01
Ecommerce SEO
Technical, category and product optimisation.
- 02
Feed optimisation
Merchant Center and product feed improvements.
- 03
CRO
Testing and improving key templates and checkout.
- 04
Email & SMS flows
Automated journeys that drive repeat sales.
How we work
Your first 90 days.
- 01
Weeks 1–2: Audit
SEO, feed, conversion and email review.
- 02
Weeks 3–4: Quick wins
Technical fixes, feed errors and core email flows.
- 03
Month 2: Categories & CRO
Category optimisation and first conversion tests.
- 04
Month 3: Scale
Content, retention campaigns and revenue reporting.
Avoid these
Common ecommerce growth mistakes.
Chasing traffic over revenue
More visitors mean little if conversion and basket value fall.
Ignoring existing customers
Retention is often cheaper than acquisition.
Platform apps slowing the store
Too many apps and scripts hurt speed and sales.
Discount dependency
Constant discounts train customers to wait for offers.
Disconnected channels
SEO, email and paid working in isolation miss easy wins.
How we measure it
The numbers we track.
- 01
Revenue & orders
Total and organic revenue growth.
- 02
Conversion rate
Share of visitors who buy.
- 03
Repeat purchase rate
Customers who buy again.
- 04
Customer lifetime value
Value of each customer over time.
Our principles
Growth that lasts.
Profit, not just revenue
We consider margins, returns and discounting, so growth is healthy rather than bought with deep discounts.
Owned channels first
Search, email and SMS build assets you own, reducing dependence on rising ad costs.
Test and learn
We test changes in small steps, keep what works and roll back what does not.
One joined-up plan
SEO, conversion and lifecycle marketing are planned together so each supports the others.
Further reading
Guides from our team.
- 01
Ecommerce SEO: the complete guide
Structure, category and product pages, technical SEO and content for online shops.
- 02
SaaS SEO: growing signups from search
Comparison, use-case and integration pages, product-led content and AI search.
- 03
How much does SEO cost in the UK?
Typical retainers, day rates and audit prices, and how to judge a quote.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Which platforms do you support?
Shopify, WooCommerce, Magento, BigCommerce and custom-built stores.
Do you run paid ads too?
We run paid social campaigns and coordinate them with SEO and email so channels support each other.
How do you report results?
We report on revenue, transactions, conversion rate and repeat purchase, with traffic as supporting context.
Can you improve our product feed?
Yes. We fix errors and improve titles, attributes and images for Shopping ads and free listings.
Which email platforms do you use?
Commonly Klaviyo, Mailchimp and similar tools, connected to your store.
Do you run A/B tests?
Yes. We test changes to key templates and measure the impact on conversion and revenue.
How quickly can we see revenue growth?
Retention flows and conversion fixes can show results within weeks, while SEO gains build over several months.
Can you help with international ecommerce?
Yes. We advise on multi-currency, multi-language and international SEO set-ups.
Do you work with marketplaces like Amazon?
Our focus is your own store, but we can advise on how your website and marketplace listings work together.
Do you handle paid social for ecommerce?
Yes, as part of a wider plan where it makes sense, so paid campaigns, SEO and email support each other.
How do you report on ecommerce growth?
Monthly reports cover revenue, orders, conversion rate, repeat purchases and the channels driving them.
Is ecommerce growth suitable for small stores?
Yes. Smaller stores often see quick gains from core email flows, product data fixes and a few well-optimised categories.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.