UX research
Audience, competitor and analytics review to understand how people choose providers like you.
Website Design & UX
Design that makes your offer easy to choose.
Brand-led website design, wireframes and user journeys that help visitors understand what you do, trust you and take the next step.
Definition
What good UX means.
UX design, in one paragraph
User experience (UX) design is the process of planning how people move through a website: what they see first, what they need to know and how easily they can act. Good UX removes friction, so visitors find answers quickly and become enquiries or customers instead of leaving.
What’s included
From research to pixel-perfect design.
Sitemap & journeys
Page structure and user journeys planned around search intent and conversion goals.
Wireframes
Low-fidelity layouts to agree content and hierarchy before visual design begins.
Visual design
Brand-led page designs for desktop and mobile that feel distinctive and credible.
Accessibility
Colour contrast, readable type, keyboard navigation and accessible forms built in.
Design system
Reusable components and styles so new pages stay consistent as the site grows.
Why it matters
Visitors decide in seconds.
- 01
Clarity beats clever
Plain messaging and clear structure outperform decoration that hides what you offer.
- 02
Trust is visual
Consistent design, real photography and proof points make a business feel credible.
- 03
Mobile comes first
Most visitors arrive on a phone, so every layout is designed small-screen first.
Process
How a design project runs.
- 01
Discover
Goals, audience, competitors and current-site review.
- 02
Structure
Sitemap, user journeys and content plan.
- 03
Wireframe
Page layouts agreed before any visual design.
- 04
Design
Visual design for mobile and desktop with feedback rounds.
- 05
Hand over
Design system and build-ready files, or straight into development.
Web design & development
Related services.
WordPress & WooCommerceEasy-to-edit sites and stores.→Shopify & Ecommerce BuildsStores designed to sell.→Landing Pages & CROPages that turn traffic into enquiries.→Speed & Core Web VitalsFaster, more stable pages.→Redesign & MigrationNew site, rankings protected.→SEO & Organic GrowthGet the new site found.→
In depth
What makes a website design work.
Start with your visitors’ questions
Before any visuals, we map who visits, what they need to know and what would make them act. Each page then answers those questions in order: what you do, who it’s for, why they should trust you and what to do next.
Clear structure and navigation
A simple sitemap and predictable navigation help people and search engines find the right page quickly. We group services logically, keep menus short and make sure every important page is no more than a few clicks from the homepage.
Designed for speed
Design choices affect performance. We plan image sizes, fonts and layouts so pages load fast and stay stable, which supports Google’s Core Web Vitals (LCP, INP and CLS). Our Core Web Vitals guide explains what each one measures.
Accessible by default
We design to WCAG 2.2 AA principles: readable contrast, clear focus states, sensible heading order and forms that work for everyone. Accessible sites are easier for all visitors to use.
SEO from the first wireframe
Headings, page templates and internal links are planned with search in mind, so the finished site is ready to rank. If you are replacing an existing site, our website redesign process protects the rankings you already have.
Is it time?
Signs you need a new design.
- 01
Visitors leave quickly
People land, look around briefly and leave without getting in touch.
- 02
It doesn’t reflect you
The site looks dated or no longer matches the quality of your work.
- 03
Poor on mobile
Text is small, buttons are hard to tap or pages are slow on phones.
- 04
Hard to update
Simple changes need a developer, so the site falls out of date.
How a project runs
From brief to build.
- 01
Discovery
We review your goals, audience, competitors and analytics, and agree what the new site must achieve.
- 02
Sitemap & wireframes
We plan the page structure and lay out key templates before any visual design.
- 03
Visual design
Desktop and mobile designs for each key template, reviewed and refined with you.
- 04
Handover
A design system and clear specifications for development, by our team or yours.
Avoid these
Common website design mistakes.
Designing before the content
Layouts built around placeholder text often break when the real copy arrives. We plan content and structure first.
Too many choices at once
A homepage that tries to say everything says nothing. Clear priorities and one main action per page convert better.
Treating mobile as an afterthought
Most visitors to many sites arrive on phones. Designs that only look right on a large screen lose them.
Heavy images and effects
Large images, autoplay video and complex animations slow pages down and can hurt Core Web Vitals.
Forgetting existing rankings
A new design that changes URLs and removes content without a plan can wipe out traffic overnight.
How we measure it
What success looks like.
- 01
Conversion rate
More enquiries, bookings or sales from the same traffic.
- 02
Engagement
Engaged sessions and key events tracked in GA4.
- 03
Core Web Vitals
Fast, stable pages measured with real-user data.
- 04
Enquiries by page
Which pages bring in leads, so we can keep improving them.
Choosing a platform
The right platform for your site.
WordPress
A flexible choice for service businesses, content-led sites and blogs. It offers full control over pages and SEO, with a huge range of themes and plugins, though it needs regular updates and good hosting. See our WordPress development service.
Shopify
A strong option for ecommerce, with secure checkout, hosting and payments built in. It suits most online shops, while very complex catalogues or custom requirements may need extra apps or development. See our Shopify development service.
Landing page builders
Useful for fast campaign pages and testing, but often limited for a whole website and its long-term SEO.
Custom builds
Right for unusual functionality or integrations, but slower and more expensive to build and maintain.
How we advise
We recommend a platform based on your goals, content, budget and who will manage the site day to day, not on what is easiest for us.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
What is the difference between UX and UI design?
UX design is about structure, journeys and how easy a site is to use. UI design is the visual layer: colours, typography and components. We handle both together.
Can you redesign my site without changing my brand?
Yes. We can work within your existing brand guidelines or refresh them as part of the project.
Do you design for mobile?
Every page is designed mobile-first and then adapted for tablet and desktop.
Will I see designs before development starts?
Yes. You review and approve wireframes and visual designs before anything is built.
How long does a website design project take?
It depends on the size of the site. A small brochure site can be designed in a few weeks, while larger sites with many templates take longer. We agree a timeline with clear milestones before we start.
Do you design for WordPress and Shopify?
Yes. We design for both and can hand over to our own WordPress and Shopify development team, so the build matches the approved designs.
Will a new design affect my SEO?
It shouldn’t if it’s planned properly. We keep or correctly redirect valuable URLs, carry over content that ranks and test everything before launch.
Do you write the website copy?
We can write copy based on your expertise and search research, or work with copy you provide. Either way, we plan the content before the design.
Can our team edit the site ourselves?
Yes. We design with your content management system in mind, using reusable sections so your team can update pages without a developer.
What do you need from us to start?
Access to your current site and analytics, any brand guidelines, examples of sites you like and time for a discovery session with the people who know your customers best.
Do you design landing pages too?
Yes. We design conversion-focused landing pages for campaigns, and our landing page design service covers testing and optimisation.
Which platform is best for SEO?
Both WordPress and Shopify can rank very well. What matters more is site structure, speed, content and how well the platform is set up.
Can you move our site to a new platform?
Yes. We plan migrations carefully, mapping old URLs to new ones and carrying over content and metadata so you keep your rankings.
How do you make sure the site is accessible?
We design to WCAG 2.2 AA principles and check colour contrast, keyboard navigation, heading order and form labels before handover.
Can you redesign just part of our site?
Yes. We can redesign key templates, such as the homepage or service pages, while keeping the rest of the site consistent.
Do you use templates or custom designs?
We design around your content and goals rather than an off-the-shelf theme, then create reusable sections so the site stays consistent and easy to extend.
How do you decide what goes on the homepage?
We use your analytics, customer questions and business goals to decide what visitors need first, then give each section one clear job and one clear next step.
Will the new design work with our existing branding?
Yes. We work within your brand guidelines, colours and fonts, and only suggest changes where they would clearly improve readability or conversions.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.