Solution: Lifecycle Growth
Keep the customers you worked hard to win.
Email, SMS, automation and segmentation that increase repeat purchases, retention and customer lifetime value.
The challenge
Why customers drift away.
- 01
One-size-fits-all emails
Generic blasts get ignored and unsubscribed.
- 02
No automation
Key moments like welcome, abandoned cart and post-purchase go unused.
- 03
Deliverability issues
Emails that land in spam never get a chance.
Our approach
The right message at the right moment.
We map your customer lifecycle and build email and SMS programmes on platforms like Klaviyo, Mailchimp, HubSpot and ActiveCampaign.
- Welcome, abandoned cart and post-purchase flows
- Segmentation by behaviour and value
- Deliverability and authentication
- Revenue-focused reporting
How it runs
From first call to compounding results.
- 01
Discover
Audit your site, competitors, audience and the searches that matter.
- 02
Strategy
Agree priorities, targets and a roadmap tied to business goals.
- 03
Execute
Implement the technical, content and authority work.
- 04
Measure
Report monthly on visibility, leads and revenue.
- 05
Scale
Double down on what works and expand.
Who it’s for
Industries we help grow.
In depth
How lifecycle growth works.
Grow value from customers you have
Winning a new customer usually costs far more than keeping an existing one. Lifecycle growth uses email, SMS and other owned channels to increase repeat purchases and loyalty.
Mapping the customer journey
We map each stage from first sign-up to loyal customer, and the messages that help people move to the next stage.
Automations that run every day
Welcome, abandoned basket, post-purchase, replenishment and win-back flows deliver timely messages without manual effort.
Segmentation and personalisation
Messages are tailored by behaviour, purchase history and preferences, so they feel relevant rather than generic.
Campaigns with purpose
Regular campaigns share launches, stories and offers, planned around your calendar and customer needs.
Measured by customer value
We track repeat purchase rate, revenue per customer and retention, not just opens and clicks.
What you get
Included in lifecycle growth.
- 01
Journey mapping
Lifecycle stages and the messages for each.
- 02
Automated flows
Welcome, basket, post-purchase and win-back journeys.
- 03
Campaigns
Planned email and SMS campaigns.
- 04
Analytics
Reporting on retention and customer value.
How we work
Your first 90 days.
- 01
Weeks 1–2: Audit
Platform, list, flows and data review.
- 02
Weeks 3–4: Core flows
Welcome and abandoned basket flows built or rebuilt.
- 03
Month 2: Post-purchase & segments
Post-purchase flows and key segments live.
- 04
Month 3: Win-back & reporting
Win-back journeys and lifecycle reporting.
Avoid these
Common lifecycle marketing mistakes.
Only sending newsletters
Automated, triggered emails usually earn far more per send.
No welcome series
The first days after sign-up are when people are most engaged.
Over-discounting
Constant offers erode margin and train customers to wait.
Ignoring deliverability
Poor list hygiene sends great emails to spam.
Measuring opens only
Revenue and retention matter more than open rates.
How we measure it
The numbers we track.
- 01
Repeat purchase rate
Customers who buy again.
- 02
Revenue from owned channels
Email and SMS revenue.
- 03
Customer lifetime value
Value per customer over time.
- 04
List health
Growth, engagement and churn.
Our principles
Respectful, relevant, profitable.
Consent first
Every message respects consent and preferences.
Relevance over frequency
Fewer, better messages beat constant sends.
Joined-up channels
Email and SMS are planned together.
Profit-aware
We balance offers with margin and long-term value.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Which platforms do you use?
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Campaign Monitor, Constant Contact and Brevo, among others.
Is SMS worth it?
For many ecommerce and local businesses, yes, as long as it’s permission-based and used for timely, valuable messages.
What is lifecycle marketing?
Marketing that sends the right message at each stage of the customer relationship, from first sign-up to loyal repeat customer.
Which flows should we start with?
Usually welcome and abandoned basket flows, followed by post-purchase and win-back journeys.
Can lifecycle growth work for service businesses?
Yes. Onboarding, reminders, reviews and referral journeys work well for services too.
Do you write and design the emails?
Yes. We write, design and build emails in your platform.
How do you measure success?
Through repeat purchases, revenue per customer, retention and owned-channel revenue.
Do you clean our email list?
Yes. List hygiene is part of the set-up to protect deliverability.
How many emails should we send?
Enough to stay relevant without overwhelming people. Automated flows plus one to four campaigns a month suits many businesses.
Can lifecycle marketing reduce churn?
Yes. Onboarding, check-ins and win-back journeys help keep customers engaged.
Do you use SMS as well as email?
Yes, where customers have opted in and SMS suits the message, such as reminders and time-sensitive offers.
Can you connect our store data?
Yes. Integrations with Shopify, WooCommerce and CRMs power personalised flows.
How long until flows start earning?
Core flows usually start contributing revenue within weeks of going live.
Do you A/B test lifecycle emails?
Yes. We test subject lines, timing, content and offers to keep improving results.
Can you migrate us to a new email platform?
Yes. We plan migrations carefully, moving lists, consent records and flows without disrupting sends.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.