Images & media
Modern formats, correct sizing, lazy loading and priority hints for hero images.
Speed & Core Web Vitals
Faster pages, happier visitors, better rankings.
Website speed audits and Core Web Vitals optimisation that make pages load faster, stay stable and respond instantly — on WordPress, Shopify and custom sites.
Definition
What Core Web Vitals are.
Core Web Vitals, in one paragraph
Core Web Vitals are Google’s user-experience metrics for page loading, interactivity and visual stability: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). They form part of Google’s page experience signals and strongly affect how fast a site feels to visitors.
What we fix
Every layer of performance.
Fonts
Fewer font files, preloading and display settings that avoid invisible text.
JavaScript
Remove, defer or delay unnecessary scripts and third-party tags.
CSS
Strip unused styles and load critical CSS first.
Caching & CDN
Page caching, browser caching and CDN configuration.
Hosting & server
Server response time, PHP versions and database cleanup.
Why it matters
Speed is a growth lever.
- 01
Conversions
Slow pages lose visitors before they ever see your offer.
- 02
Search visibility
Page experience is part of how Google evaluates pages.
- 03
Ad efficiency
Faster landing pages make every paid click work harder.
Process
Measure, fix, verify.
- 01
Audit
Lab and real-user data for key templates.
- 02
Prioritise
Fixes ranked by impact on LCP, INP and CLS.
- 03
Optimise
Implement image, code, caching and server improvements.
- 04
Verify
Re-test and confirm improvements in field data.
- 05
Monitor
Ongoing checks so new content doesn’t slow things down.
Web design & development
Related services.
Website Design & UXBrand-led design and clear user journeys.→WordPress & WooCommerceEasy-to-edit sites and stores.→Shopify & Ecommerce BuildsStores designed to sell.→Landing Pages & CROPages that turn traffic into enquiries.→Redesign & MigrationNew site, rankings protected.→SEO & Organic GrowthGet the new site found.→
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan — no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Do Core Web Vitals affect Google rankings?
They are one of many signals Google uses. Relevance and quality matter more, but a fast, stable site helps both rankings and conversions.
How long does speed optimisation take?
Most audits and first-round fixes take one to three weeks depending on the site and platform.
Can you speed up a WordPress site?
Yes. WordPress speed work is one of our most common projects — usually theme, plugin, image and caching improvements.
Will you guarantee a 100 PageSpeed score?
No. Lab scores vary and are not the goal. We focus on real-user Core Web Vitals and how fast the site feels.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.