Benchmark
Record current rankings, traffic, top pages and backlinks before anything changes.
Redesign & Migration
A new website without losing your rankings.
Website redesigns, platform migrations and domain moves planned with SEO at the centre — URL mapping, 301 redirects and post-launch monitoring included.
The risk
Redesigns are where rankings go to die.
Changed URLs, missing pages and lost metadata can wipe out years of search visibility overnight. A careful migration plan prevents it.
- 01
Broken URLs
Old pages that return 404 lose their links and rankings.
- 02
Lost content
Pages removed or thinned during a redesign stop ranking for their topics.
- 03
Missing signals
Titles, descriptions, schema and internal links that quietly disappear.
What’s included
A migration plan that protects visibility.
URL mapping
Every old URL mapped to its best new equivalent.
301 redirects
Permanent redirects implemented and tested before launch.
Content & metadata
Valuable content, titles, descriptions and schema carried across or improved.
Launch QA
Crawl the new site for errors, redirect chains and indexing issues.
Monitoring
Track rankings, traffic and Search Console data for weeks after launch.
Process
Before, during and after launch.
- 01
Benchmark
Rankings, traffic, pages and links recorded.
- 02
Map
URL mapping and content plan for the new site.
- 03
Build
New site built on staging with SEO checks.
- 04
Launch
Redirects live, sitemaps submitted, crawl and QA.
- 05
Monitor
Rankings and errors tracked and fixed quickly.
Web design & development
Related services.
Website Design & UXBrand-led design and clear user journeys.→WordPress & WooCommerceEasy-to-edit sites and stores.→Shopify & Ecommerce BuildsStores designed to sell.→Landing Pages & CROPages that turn traffic into enquiries.→Speed & Core Web VitalsFaster, more stable pages.→SEO & Organic GrowthGet the new site found.→
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan — no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Will I lose rankings when I redesign my website?
Some short-term movement is normal, but a well-planned migration with full redirects usually protects — and often improves — visibility.
What is a 301 redirect?
A 301 is a permanent redirect that sends visitors and search engines from an old URL to a new one, passing on most of the old page’s value.
Can you move my site to a new platform?
Yes. We handle moves between WordPress, Shopify, WooCommerce and other platforms, including content and redirects.
How long should I monitor after launch?
We recommend close monitoring for at least four to eight weeks after launch.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.