Strategy
When SMS adds value alongside email.
SMS Marketing
Messages that get read in minutes.
Permission-based SMS campaigns and automations (offers, reminders and updates) that drive fast, measurable action.
Definition
What SMS marketing is.
In one paragraph
SMS marketing sends permission-based text messages to customers, such as promotions, reminders, order updates and personalised offers. Because texts are read quickly, SMS works best for time-sensitive messages and pairs well with email in automated customer journeys.
What’s included
Texts that customers welcome.
List growth
Compliant opt-in at checkout and on site.
Campaigns
Short, clear, action-led messages.
Automations
Abandoned cart, reminders and win-back.
Two-way SMS
Conversations and bookings by text.
Compliance
Consent and opt-out handled properly.
Why it matters
Fast, direct, personal.
- 01
Immediate
Texts are typically read within minutes.
- 02
High intent
Great for offers, reminders and urgency.
- 03
Complements email
Reach customers on the right channel.
Process
Launching SMS the right way.
- 01
Plan
Use cases and frequency.
- 02
Set up
Platform, consent and integrations.
- 03
Build
Flows and campaign templates.
- 04
Send
Targeted, segmented messages.
- 05
Optimise
Clicks, revenue and opt-outs.
Email & Lifecycle
Related services.
Free growth strategy call
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White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Is SMS marketing legal in the UK?
Yes, with proper consent under PECR and UK GDPR, and a clear way to opt out.
How often should we send texts?
Sparingly: usually a few times a month at most, plus useful automated messages.
Which platforms do you use?
We work with leading platforms such as Klaviyo, Attentive and others that suit your stack.
Does SMS work for B2B?
It can for reminders and service updates, but it is most common in ecommerce and local services.
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