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Email Campaign Analytics

See exactly what email earns.

Email and SMS analytics that go beyond opens, tracking clicks, conversions, revenue and lifetime value, with clear recommendations.

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See exactly what email earns.

Definition

What email analytics covers.

What email analytics covers.
In one paragraph

Email marketing analytics measures how campaigns and automated flows perform (deliverability, engagement, clicks, conversions and revenue) and how they influence customer lifetime value. With privacy changes affecting open rates, clicks and revenue are now the most reliable measures.

What’s included

Measurement that guides decisions.

01

Attribution

Revenue and leads tied to email and SMS.

02

Flows vs campaigns

Where your revenue really comes from.

03

Testing

Sound A/B test design and analysis.

04

Cohorts & LTV

How email affects repeat purchase.

05

Integration

GA4, ecommerce and CRM data joined up.

06

Recommendations

Clear next steps every month.

Why it matters

Opens aren’t the goal.

  • 01

    Real outcomes

    Focus on clicks, conversions and revenue.

  • 02

    Smarter testing

    Learn what actually moves results.

  • 03

    Budget case

    Show the return on email investment.

Process

From data to growth.

  1. 01

    Audit

    Tracking and reporting gaps.

  2. 02

    Connect

    Platform, GA4 and CRM data.

  3. 03

    Report

    Dashboards and summaries.

  4. 04

    Analyse

    Insights and test results.

  5. 05

    Improve

    Prioritised recommendations.

Email & Lifecycle

Related services.

SMS MarketingTimely texts that drive action.→Marketing AutomationJourneys that run while you sleep.→Email SegmentationRelevant messages for every audience.→Email DeliverabilityReach the inbox, not the spam folder.→Email & LifecycleBack to the full service.→
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White-hat methods onlyMonthly reporting you can readNo long lock-in contracts

FAQ

Questions, answered.

Are open rates still reliable?

Less so since Apple Mail Privacy Protection. We focus on clicks, conversions and revenue.

Can you attribute revenue to email?

Yes, using platform attribution, UTMs and GA4 or CRM data.

What should a good email report include?

Revenue, conversions, clicks, deliverability, list growth and clear actions.

Do you analyse SMS too?

Yes. Email and SMS are reported together.

Let’s talk

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Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.

Book a Growth Strategy Call →info@eigme.com