Benchmark
How often and how accurately AI tools mention you.
AI Visibility Strategy
A clear plan for visibility in AI search.
An AI visibility audit and roadmap that shows where your brand stands in AI answers today, along with the prioritised actions that will improve it.
Definition
What an AI visibility strategy is.
In one paragraph
An AI visibility strategy is a plan for how your brand will be discovered, understood and recommended in AI-powered search, including ChatGPT, Gemini, Perplexity and Google’s AI features. It combines a benchmark of current visibility with a prioritised roadmap across content, entities, technical SEO and authority.
What’s included
Clarity before action.
Competitor view
Who AI recommends instead of you, and why.
Prompt map
The questions that matter in your market.
Gap analysis
Content, entity, technical and authority gaps.
Roadmap
Actions ranked by impact and effort.
Measurement
KPIs and tracking to prove progress.
Why it matters
Don’t guess in a new channel.
- 01
Focus
Spend effort where AI visibility is won or lost.
- 02
Alignment
One plan for SEO, content and PR teams.
- 03
Proof
A baseline to measure real progress against.
Process
From audit to roadmap.
- 01
Discover
Goals, markets and priority offers.
- 02
Benchmark
AI visibility and competitor presence.
- 03
Analyse
Gaps across content, entities and authority.
- 04
Plan
Prioritised roadmap and KPIs.
- 05
Support
Implement in-house or with our team.
AI SEO
Related services.
In depth
What an AI visibility strategy covers.
Where you stand today
We start by testing how AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews answer the questions your buyers ask. You see where you appear, how you are described and which competitors are recommended instead.
Why AI says what it says
AI answers are shaped by your website, your profiles, reviews, directories, press coverage and community discussion. We trace the sources behind each answer, so the plan targets the inputs that actually matter.
Your brand facts
A clear, consistent set of facts (who you are, what you offer, who you serve, where you work and what makes you different) underpins everything. We define these and check where they are missing or contradicted online.
Content gaps
We identify the questions and comparisons where AI has nothing good to say about you, then plan content that fills those gaps with clear, quotable answers.
Authority and mentions
AI tools lean on what trusted third parties say. The strategy sets out which reviews, listings, publications and communities to prioritise for your market.
A prioritised roadmap
Finally, everything is ranked by impact and effort, with owners and timescales, so your team or ours can start straight away.
Is it right for you?
Signs you need a strategy.
- 01
You’re not mentioned
AI tools list competitors when buyers ask about your category.
- 02
Wrong details
AI describes old services, prices or locations.
- 03
No plan for AI search
Your SEO plan does not mention AI search at all.
- 04
Board-level questions
Leadership is asking how AI will affect your pipeline.
How we work
Your first 90 days.
- 01
Week 1: Prompt research
We agree the buyer questions and competitors to test.
- 02
Weeks 2–3: Benchmark
We test prompts across AI tools and record mentions, accuracy and sources.
- 03
Week 4: Analysis
We map the gaps in your facts, content and authority.
- 04
Week 5: Roadmap
A prioritised plan with quick wins, owners and timescales.
Avoid these
Common AI visibility mistakes.
Assuming SEO covers it
Good SEO helps, but AI answers also depend on reviews, listings and third-party mentions that a traditional SEO plan may ignore.
Testing one prompt
A single question in one tool proves very little. Strategy needs a representative set of prompts tested consistently.
Ignoring accuracy
Being mentioned is only half the job. If AI describes you wrongly, it can cost you sales.
No owner
AI visibility touches marketing, PR and product. Without a clear owner, actions fall between teams.
Waiting too long
AI answers draw on what is already published. The longer you wait, the more established competitors become.
How we measure it
What success looks like.
- 01
Mention rate
How often you appear across tracked buyer prompts.
- 02
Accuracy score
How correctly AI tools describe you.
- 03
Competitor share
Your presence compared with key competitors.
- 04
AI referrals
Visits and enquiries from AI tools in GA4.
Use cases
Who an AI visibility strategy is for.
B2B and SaaS companies
Buyers use AI tools to build shortlists and compare vendors before they ever visit your site. A strategy shows whether you make those shortlists and what it will take to get there.
Professional services firms
Clients ask AI to explain problems and recommend advisers. The strategy identifies the topics where your expertise should be cited and how to build that recognition.
Ecommerce brands
Shoppers ask AI for product recommendations by need and budget. We look at how your products and brand appear in those answers compared with competitors.
Local and multi-location businesses
AI assistants increasingly recommend local providers. The strategy checks the listings, reviews and location details that shape those recommendations.
In-house marketing teams
If you have a team ready to act, the strategy gives them a clear, prioritised plan and the evidence to secure budget and buy-in.
The benchmark
What the benchmark shows.
Visibility by question type
We group prompts by intent, such as “what is”, “best for”, “compare” and “near me”, so you can see where you are strong and where you disappear.
Visibility by AI tool
Each tool draws on different sources, so results often vary. The benchmark shows which tools mention you, which ignore you and why.
How you are described
We record the words AI uses about your business and flag anything inaccurate, outdated or missing, from services and prices to locations and specialisms.
The sources behind each answer
Where tools cite sources, we log them. This shows which websites, reviews and publications are shaping how AI sees your market.
Further reading
Guides from our team.
- 01
How to Measure Your Brand’s Visibility in AI Search
AI assistants now shape buying decisions, but they come with no rankings report. This is a practical way to measure how often you are mentioned, how you are described and what that is worth.
- 02
How to Get Your Brand Mentioned in ChatGPT Answers
A grounded guide to improving how ChatGPT finds, understands and describes your business, without gimmicks or big promises.
- 03
GEO vs SEO: What’s the Difference and Do You Need Both?
How generative engine optimisation compares with traditional SEO, where the two overlap, and how to decide where your business should put its effort.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
How long does an AI visibility audit take?
Typically two to four weeks depending on the number of markets, products and competitors.
Do I get a written report?
Yes. You get a plain-English report and prioritised roadmap you can act on.
Can my team implement the plan?
Yes. Many clients implement in-house; we can also deliver the work or support your team.
Is this different from an SEO audit?
It overlaps, but focuses on how AI systems understand and recommend you, not only on rankings.
Which AI tools do you test?
We usually test ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews, and adjust the list to the tools your buyers use.
How many prompts do you test?
Enough to represent your market fairly, usually a few dozen covering different stages of the buying journey, agreed with you before we start.
Can you include competitors?
Yes. We compare your visibility and descriptions with the competitors you choose, so you can see where they are ahead.
How often should we repeat the benchmark?
Quarterly works for most businesses, so you can see progress and spot changes in how AI tools answer.
Do you need access to our systems?
Read access to your analytics and Search Console helps, but the benchmark itself does not require any system access.
What happens after the strategy?
You can implement it yourselves, or we can deliver it through our AI search, content and digital PR services.
What does the final report include?
A benchmark of your AI visibility, a comparison with competitors, the sources shaping AI answers about you, and a prioritised action plan with owners and timescales.
Is this useful if we already rank well on Google?
Yes. Strong rankings help, but AI answers also draw on reviews, listings and third-party content. Many well-ranked brands are still missing from AI recommendations.
Can you present the findings to our leadership team?
Yes. We can walk your team or board through the findings and recommendations in a short session.
Do you share the prompts you tested?
Yes. You receive the full prompt list and results, so you can repeat the tests yourself in future.
Can we run the benchmark again ourselves?
Yes. We hand over the prompt list and method, so your team can repeat the tests between our quarterly reviews.
Does the strategy include paid search or social?
It focuses on organic visibility in AI tools, but we note where paid channels or social content could support the same goals.
How much does an AI visibility strategy cost?
It depends on the number of markets, competitors and prompts involved. After a short call we send a fixed quote for the work.
Who should be involved from our side?
Usually someone from marketing and someone who knows your customers well, such as sales or customer service. A short kick-off call with them makes the prompt list far more realistic.
Will the strategy cover our competitors’ tactics?
Yes. Where competitors are recommended more often, we look at the sources and content that seem to be driving it, so you can see what they are doing differently.
Can the strategy cover more than one country?
Yes. We can test prompts for different markets and locations, which is useful if AI tools describe or recommend you differently in each one.
Do you check AI answers on mobile and voice assistants?
We focus on the main AI chat tools and Google AI Overviews, which drive most AI-led research today, and note where voice assistants give different answers.
Let’s talk
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