Local SEO strategy
A local search plan built around the services and towns that matter most.
Case study: Local SEO
Junkin Irishman: local SEO across North Jersey.
A two-year local SEO programme for a family-owned junk removal and property cleanout company that has served North Jersey since 2004.
Results
What changed.
- Organic traffic
+250%
Growth in organic traffic
- Top-10 rankings
600+
Keywords in the top 10
- #1 rankings
100+
Keywords ranking at #1
Rankings also improved for priority junk removal and location searches, with wider visibility across the North Jersey towns the business serves.
The challenge
Where things started.
Junkin Irishman offers residential and light commercial junk removal, furniture and appliance removal, house, basement and estate cleanouts, construction debris removal, property cleanup and demolition.
The service was strong locally, but the business needed a more structured digital presence to compete in local search. There was a clear opportunity to be found in more of the towns it serves, and the service and location content needed a stronger SEO structure that matched what customers were searching for.
What was done
The approach.
Keyword and intent research
Research into how people in North Jersey search for junk removal and cleanouts.
Service pages
Optimised service pages, titles and metadata for each core service.
Service-area landing pages
Location pages for the towns served, with stronger local relevance and geographic targeting.
Structure and internal linking
Site architecture and internal links connecting services, locations and commercial intent.
Google Business Profile and conversions
Profile optimisation, plus conversion improvements to turn visits into quote requests.
Client feedback
In their words.
“Mr Rouf did a great job and also provided valuable information about our website. Highly recommended!”
About this engagement
Who did the work.
This was a freelance engagement led by Abdur Rouf, founder and Head of SEO at Eigme Digital. Abdur worked with Junkin Irishman for two years, across 2020 and 2021.
You can read more about Abdur, meet the rest of the team or see more case studies.
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