AI visibility audit
See how ChatGPT, Gemini, Perplexity and AI Overviews describe your brand today.
Generative Engine Optimization
Get your brand into AI-generated answers.
Generative Engine Optimization (GEO) helps ChatGPT, Gemini, Perplexity and Google AI Overviews understand, trust and cite your business when buyers ask questions.
Definition
What GEO means.
GEO, in one paragraph
Generative Engine Optimization (GEO) is the practice of improving how often, and how accurately, generative AI systems mention and cite your brand in their answers. It combines clear entity information, authoritative content, structured data and third-party mentions so AI models can confidently use you as a source.
What’s included
Everything AI engines need to cite you.
Prompt research
Map the questions buyers actually ask AI assistants in your market.
Citation-ready content
Clear, factual, well-structured pages that AI systems can quote.
Entity signals
Consistent brand facts across your site, profiles and knowledge sources.
Mention building
Earn references on the sites AI models trust and learn from.
Share-of-voice tracking
Monitor how often you appear in AI answers versus competitors.
Why it matters
Buyers are asking AI first.
- 01
New front door
More research now starts with an AI assistant instead of a search results page.
- 02
Fewer clicks
AI answers summarise options, so being named matters more than ranking tenth.
- 03
Compounding trust
Brands cited consistently become the default recommendation.
Process
How a GEO programme runs.
- 01
Audit
Benchmark AI visibility and how models describe you.
- 02
Research
Prompts, topics and sources that shape answers.
- 03
Optimise
Content, entities and structured data.
- 04
Amplify
Mentions and citations on trusted sources.
- 05
Track
AI share of voice and referral traffic.
AI SEO
Related services.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
What is the difference between GEO and SEO?
SEO focuses on ranking pages in search results. GEO focuses on being understood and cited inside AI-generated answers. They share the same foundations (good content, structure and authority) and work best together.
Can you guarantee my brand appears in ChatGPT?
No one can guarantee placement in AI answers. We improve the signals that make citation more likely and track progress over time.
Which AI platforms do you optimise for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot.
How do you measure GEO results?
With repeatable prompt tracking, AI share of voice, brand mention monitoring and referral traffic from AI tools.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.