Entity audit
How search engines and AI currently understand your brand.
Entity SEO & Knowledge Graph
Make your brand unmistakable.
Entity SEO and knowledge graph optimisation help Google and AI systems recognise exactly who you are, what you offer and how you relate to your industry.
Definition
What entity SEO means.
Entity SEO, in one paragraph
Entity SEO optimises how search engines understand the real-world things on your site (your business, people, products, places and topics) and the relationships between them. Strong, consistent entity signals feed the knowledge graph and make your brand easier to trust and recommend.
What’s included
A clear identity across the web.
Schema markup
Organization, LocalBusiness, Person, Service and Product schema.
Knowledge panel
Strengthen the signals that support a knowledge panel.
Profile alignment
Consistent facts across directories, social and data sources.
Topic mapping
Connect your brand to the topics you want to be known for.
About & author pages
Clear expertise and ownership signals.
Why it matters
Machines rank what they understand.
- 01
Less ambiguity
Clear entities avoid confusion with similarly named brands.
- 02
Better AI answers
AI systems describe you accurately when facts are consistent.
- 03
Stronger E-E-A-T
Expertise and ownership signals support trust.
Process
Building your entity footprint.
- 01
Audit
Current entity understanding and gaps.
- 02
Define
Core facts, relationships and topics.
- 03
Implement
Schema, about pages and internal links.
- 04
Align
Profiles and third-party sources.
- 05
Monitor
Knowledge panel and AI descriptions.
AI SEO
Related services.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
What is a knowledge graph?
A database search engines use to store facts about entities and how they connect. It powers knowledge panels and informs AI answers.
Can you get me a knowledge panel?
We can strengthen the signals that lead to one, but Google decides whether to show a knowledge panel.
Is schema markup enough?
Schema helps, but consistent facts across trusted third-party sources matter just as much.
Who benefits most from entity SEO?
Brands with similar names to others, experts building personal authority, and businesses targeting AI visibility.
Let’s talk
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