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Social Media Analytics

Know what social is really worth.

Social media analytics and reporting that connect posts and campaigns to traffic, leads and revenue, explained in plain English.

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Know what social is really worth.

Definition

What social analytics covers.

What social analytics covers.
In one paragraph

Social media analytics measures how your social activity performs (reach, engagement, clicks, conversions and revenue) and explains why. With proper tracking and attribution it shows which platforms, content and campaigns actually contribute to business growth.

What’s included

Measurement that drives decisions.

01

Tracking setup

UTMs, pixels and conversion events.

02

Platform data

Native analytics across every channel.

03

Attribution

Social impact in GA4 and your CRM.

04

Benchmarking

Performance against competitors.

05

Dashboards

Clear monthly reporting.

06

Recommendations

What to do more of, and what to drop.

Why it matters

Stop reporting likes.

  • 01

    Clarity

    See which activity drives real outcomes.

  • 02

    Budget confidence

    Invest in channels that pay back.

  • 03

    Better content

    Learn what your audience responds to.

Process

From data to decisions.

  1. 01

    Audit

    Current tracking and gaps.

  2. 02

    Set up

    UTMs, pixels and events.

  3. 03

    Collect

    Data across platforms.

  4. 04

    Report

    Monthly dashboard and summary.

  5. 05

    Act

    Recommendations and tests.

Social Media Marketing

Related services.

Paid Social AdvertisingAds measured by leads and revenue.→Social Content & CreativeThumb-stopping content with a purpose.→Community ManagementConversations that build loyalty.→Influencer MarketingPartnerships with creators your buyers trust.→Social Media MarketingBack to the full service.→
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FAQ

Questions, answered.

Which metrics matter most?

The ones tied to your goals: usually traffic, leads, sales and cost per result, supported by engagement metrics.

Can you track social sales?

Yes, with UTMs, pixels, conversion APIs and GA4 or CRM integration.

Do you provide dashboards?

Yes, with a plain-English monthly summary.

Can you audit our current reporting?

Yes. We review tracking and reporting and fix the gaps.

Let’s talk

Ready to build a smarter growth engine?

Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.

Book a Growth Strategy Call →info@eigme.com