Discovery
Find creators whose audience matches yours.
Influencer Marketing
Borrow trust from voices your audience follows.
Creator and influencer partnerships, from micro-influencers to established creators, planned, managed and measured against business results.
Definition
What influencer marketing is.
In one paragraph
Influencer marketing is partnering with creators whose audiences match your customers so they introduce or recommend your brand authentically. Effective campaigns choose creators by audience fit and engagement rather than follower counts alone, and track outcomes like traffic, codes and sales.
What’s included
Partnerships that perform.
Vetting
Check engagement quality and brand fit.
Campaign strategy
Goals, formats and timelines.
Briefs & contracts
Clear expectations and disclosure rules.
Whitelisting
Use creator content in paid ads.
Measurement
Codes, links and attributed sales.
Why it matters
Recommendations convert.
- 01
Trust
People trust creators they follow.
- 02
Content
Authentic content you can reuse.
- 03
Reach
Access engaged niche audiences.
Process
From shortlist to results.
- 01
Plan
Goals, budget and audience.
- 02
Find
Shortlist and vet creators.
- 03
Brief
Agree content and terms.
- 04
Launch
Publish and amplify.
- 05
Measure
Track results and learn.
Social Media Marketing
Related services.
In depth
How influencer marketing works.
Trust borrowed, not bought
People trust recommendations from creators they follow. Influencer marketing works when the creator genuinely fits your product and their audience matches your customers, so the recommendation feels natural.
Finding the right creators
We look beyond follower counts at audience location, demographics, engagement quality and past content. A smaller creator with a loyal, relevant audience often outperforms a bigger name.
Clear briefs, creative freedom
Creators know what their audience responds to. We provide a clear brief covering key messages, rules and goals, then give them room to make content in their own style.
Properly labelled
In the UK, paid or gifted promotions must be clearly identified as advertising. We make sure every partnership follows the rules set by the Advertising Standards Authority and the CMA.
Content you can reuse
With the right agreements, creator content can be reused in your own social posts, ads and website, extending its value well beyond the original post.
Measured like any channel
We track reach, engagement, clicks, discount codes and sales, so you can see what each partnership delivers.
Is it right for you?
Signs you need influencer marketing.
- 01
Struggling to reach new audiences
Your own channels mostly reach existing followers.
- 02
Ads feel expensive
Paid social costs are rising and creative fatigue sets in quickly.
- 03
Need authentic content
Your brand needs real people showing your product in use.
- 04
Launching something new
A product launch needs fast, credible awareness.
Partnership types
Ways to work with creators.
Gifted collaborations
Sending products to well-matched creators, with no obligation, to build relationships and awareness.
Paid campaigns
Agreed content and posting schedules for a fee, clearly labelled as advertising.
Affiliate partnerships
Creators earn a commission on sales they drive, tracked through links or codes.
Ambassador programmes
Longer-term relationships with a small group of creators who represent your brand.
How we work
Your first 90 days.
- 01
Weeks 1–2: Strategy
We agree goals, audience, budget and the type of creators to target.
- 02
Weeks 3–4: Creator search
We shortlist and vet creators, then you approve the final list.
- 03
Month 2: Campaign live
Briefs, contracts, content approval and posting.
- 04
Month 3: Report & scale
We measure results and scale up what worked.
Avoid these
Common influencer marketing mistakes.
Choosing by follower count
Large audiences can hide low engagement or the wrong demographics. Relevance matters more than reach.
Over-scripting
Content that sounds like an advert performs badly. Let creators speak in their own voice.
Missing ad labels
Unlabelled paid content breaks UK advertising rules and damages trust.
No tracking
Without unique links or codes, it is hard to know what each creator delivered.
One-off posts only
A single post rarely changes much. Repeated, longer-term partnerships build stronger results.
Use cases
Who influencer marketing suits.
Ecommerce and DTC brands
Product demonstrations and honest reviews drive traffic and sales directly.
Beauty, fashion and lifestyle
Visual products that people love to see in real use.
Food and hospitality
Local food and travel creators can fill tables and rooms.
Apps and SaaS
Tutorials and walkthroughs from creators in your niche show your product in action.
Local businesses
Local creators with engaged nearby followers can drive real footfall.
How we measure it
What success looks like.
- 01
Reach & impressions
How many people saw the content.
- 02
Engagement quality
Comments, saves and shares from the right audience.
- 03
Traffic & codes
Clicks and discount code use.
- 04
Sales & ROI
Revenue compared with the cost of each partnership.
How we manage it
Partnerships handled properly.
Vetting every creator
We check audience quality, past brand partnerships and content history before recommending anyone.
Written agreements
Deliverables, usage rights, timings and payments are agreed in writing before work begins.
Content approval
You approve content before it goes live, while creators keep their authentic style.
Compliance checks
We check every post is clearly labelled as advertising where required.
Honest reporting
You see the results of every partnership, including the ones that underperform.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Micro or macro influencers?
Micro-influencers often deliver higher engagement and trust; larger creators offer reach. Most campaigns benefit from a mix.
How do you measure ROI?
With tracked links, discount codes, platform data and post-campaign analysis.
Do you handle contracts?
Yes. We handle briefs, agreements, usage rights and disclosure requirements.
Is influencer content clearly labelled?
Yes. All partnerships follow UK advertising rules on disclosure.
How much does influencer marketing cost?
It varies widely with the creator’s audience, the content and usage rights. Many brands start with gifted collaborations and a small paid budget before scaling up.
How do you find creators?
Using creator search tools, social platforms and our own research, then vetting each one for audience fit and quality.
Can we use creator content in our ads?
Yes, if usage rights are agreed in the contract. We always confirm rights before reusing content.
Do creators need to label gifted products?
If a brand has any control over the content, it generally needs to be labelled as an ad. We follow ASA and CMA guidance on each case.
How long does a campaign take?
A typical campaign takes six to eight weeks from planning to final report.
Do you work with TikTok creators?
Yes, along with Instagram, YouTube and LinkedIn creators, depending on where your audience spends time.
Can you run campaigns in specific regions?
Yes. We can focus on creators whose audiences are concentrated in particular towns, cities or countries.
What if a creator posts something off-brief?
Contracts and approval steps reduce the risk. If something goes wrong, we work with the creator to correct it quickly.
Do you manage payments to creators?
We can coordinate payments as part of the campaign, or you can pay creators directly.
Can influencer marketing help SEO?
Indirectly. It can raise brand awareness and branded searches, and sometimes earns links and mentions.
Do you check for fake followers?
Yes. We review audience quality and engagement patterns to spot signs of fake followers or bought engagement.
Can we work with creators long-term?
Yes. Ambassador programmes often bring better results than one-off posts, as audiences see repeated, genuine recommendations.
Do you need product samples?
For product campaigns, yes. Creators need to try the product to talk about it honestly.
Is influencer marketing right for B2B?
It can be. Industry experts and LinkedIn creators can reach decision-makers with credible, educational content.
What do you report on?
Reach, engagement, clicks, code use, sales and the cost of each partnership, with recommendations for next steps.
Can we choose the creators?
Yes. We shortlist and recommend creators, and you have the final say on who represents your brand.
How do you brief creators?
A short brief covers the product, key messages, what must and must not be said, labelling rules, deadlines and examples of content we like, leaving room for the creator’s own style.
Can influencer content work as paid ads?
Yes. With usage rights agreed, creator content can be run as ads from your account or the creator’s, often performing better than studio-made creative.
How do we measure sales from creators?
Unique discount codes, tracked links and, where possible, platform shopping tools show which creators drive orders.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.