SEO foundation
Keyword and intent research, technical SEO, on-page optimisation, metadata, site architecture and internal linking.
Case study: Franchise SEO
Pure Green: franchise SEO that grew with the brand.
A two-year SEO and local search programme for a US wellness food and beverage franchise, built from the ground up.
Results
What changed.
- Organic traffic
80K+
Organic visits per month
- #1 rankings
2,000+
Keywords at #1, including high-value franchise terms
- Franchise locations
10 → 46
Locations in the network during the engagement
Location growth took place during the engagement and reflects the whole business, not SEO alone.
The challenge
Where things started.
When the work began, Pure Green had no real SEO foundation. The franchise network was still small and the brand had a limited digital footprint.
Content was not organised around search intent, franchise queries or the customer journey. That made the brand hard to find in franchise searches, and its digital presence was inconsistent from one place to the next.
What was done
The approach.
Franchise SEO
Structure and pages aimed at franchise searches, aligned with franchise lead generation.
Location landing pages
Location and franchise landing pages so each store could be found in its own area.
Local SEO
Google Business Profiles, citations and listings for local visibility.
Content and topical authority
A content strategy built on topic clusters, connected with internal links.
Wider digital marketing
Broader digital marketing that supported search and franchise growth.
About this engagement
Who did the work.
This was a freelance engagement led by Abdur Rouf, founder and Head of SEO at Eigme Digital. Abdur worked with Pure Green for about two years, from 2022 to 2024.
You can read more about Abdur, meet the rest of the team or see more case studies.
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