Magento product management
Adding, editing and organising products across the catalogue.
Case study: Ecommerce SEO
CoupDoc: ecommerce SEO for a dental supplies marketplace.
Magento product management, SEO and digital marketing for a US marketplace selling dental supplies, equipment and instruments to dental professionals.
Results
What changed.
Traffic and sales
- Organic traffic
1K → 10K
Organic visits per month
- Organic sessions
150K+
Organic sessions across the engagement
- Organic revenue
$20K+
US dollars per month from organic search
- Organic orders
750+
Orders per month from organic search
Rankings
- Ranking keywords
4,200+
Keywords ranking in Google
- Top-10 rankings
400+
Keywords in the top 10
- #1 rankings
150+
Keywords ranking at #1
- Product keywords
900+
Product keywords ranking in Google
Traffic, sessions, revenue and orders are from Google Analytics.
The challenge
Where things started.
CoupDoc is a dental marketplace, established in 2010, that sells dental supplies, equipment, instruments and discounted products from suppliers, manufacturers and distributors.
The business needed stronger organic visibility and a structured SEO strategy to compete in a crowded dental and medical supply market. A large catalogue made product-level optimisation, keyword targeting, content quality and site structure harder to manage, and the store needed to turn more of its organic visits into sales.
What was done
The approach.
Product optimisation
More than 800 products optimised, with stronger titles and descriptions.
Catalogue structure
Category and catalogue structure improvements, with better internal linking.
Research and strategy
Keyword and intent research, competitor analysis and an SEO strategy for the market.
On-page, technical and links
On-page and content optimisation, technical and structural fixes, and link building.
Marketing and conversions
Social media marketing, conversion rate optimisation and ongoing performance monitoring.
About this engagement
Who did the work.
This was a freelance engagement led by Abdur Rouf, founder and Head of SEO at Eigme Digital. Abdur worked with CoupDoc for about 18 months.
You can read more about Abdur, meet the rest of the team or see more case studies.
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