A practical GA4 guide for small businesses: essential settings, tracking enquiries and sales as key events, consent, linking Search Console and the reports worth checking.
Ecommerce Product Page SEO: How to Rank and Convert
Product page SEO for online shops: titles, unique descriptions, images, reviews, structured data, variants, out-of-stock handling, internal links and speed.
How to Rewrite Existing Pages for AI Search
A step-by-step process for rewriting existing pages so AI Overviews, ChatGPT and other assistants can understand, extract and cite them, with before-and-after examples.
Topical Authority: What It Is and How to Build It
What topical authority is, why it matters for SEO and AI search, and a step-by-step process to build it: topical maps, depth, internal links, pruning and measurement.
Landing Page Best Practices That Convert
Landing page best practices: one goal, message match, clear headlines, benefit-led copy, proof, short forms, speed, mobile design and testing, with a checklist.
How to Speed Up a WordPress Website: A Step-by-Step Guide
How to speed up a WordPress website: measure first, then fix hosting, caching, images, themes, plugins, scripts, fonts and the database, with Core Web Vitals in mind.
What Is Answer Engine Optimisation (AEO)?
Answer engine optimisation (AEO) explained: what it is, how it differs from SEO and GEO, how answer engines choose sources, and how to structure content to be the answer.
Shopify SEO: A Practical Guide for UK Stores
A practical Shopify SEO guide: URL structure, duplicate product URLs, collections, product pages, apps and speed, structured data, international stores and redirects.
What Is Entity SEO? A Plain-English Guide
Entity SEO explained in plain English: what entities are, how Google’s Knowledge Graph and AI search use them, and practical steps to make your business a clear entity.
Technical SEO for WordPress: A Practical Guide
Technical SEO for WordPress sites: settings, permalinks, sitemaps, indexing, archives, plugins, speed, schema, migrations and the mistakes we fix most often.











