Website management
Maintenance, content updates, page improvements and ongoing optimisation of the site structure.
Case study: SEO and content
Practical Islamic Finance: from 1K to 78K monthly visits.
SEO, content and website management for a US platform that helps Muslims make Shariah-conscious investing and personal finance decisions.
Results
What changed.
Traffic and audience
- Organic traffic
1K → 78K
Organic visits per month
- Search impressions
3M+
Impressions per month
- Sign-ups
+27%
Growth in new user sign-ups
- Organic leads
+78%
Growth in leads, subscribers and members from organic search
Rankings
- Ranking keywords
4,500+
Keywords ranking in Google
- Top-10 rankings
1,000+
Keywords in the top 10
- #1 rankings
365+
Keywords ranking at #1
- Visibility
+90%
Semrush visibility for high-value halal investing and Islamic finance keywords
Visibility growth was measured in Semrush.
The challenge
Where things started.
Practical Islamic Finance offers halal stock and crypto screening, investment research, portfolio analysis, managed portfolio insights, educational content and an investor community.
The platform needed a stronger digital foundation. Its website, SEO structure and content were not organised around search intent, or around the different needs of people looking for halal investing and Islamic finance information. The goal was to make the platform easier to discover and to connect its educational content, resources and services.
What was done
The approach.
SEO strategy
A strategy built around Islamic finance, halal investing, stocks and investment research.
Keyword and intent research
Mapping informational, commercial and decision-stage searches to the right pages.
Content and topical authority
Content planning, publishing and management to build authority across the topic.
On-page and technical SEO
Titles, meta descriptions, headings, URLs, structure, crawlability and indexation.
Internal linking
Links connecting articles, topics, tools and commercial pages.
Client feedback
In their words.
“My experience with him is that he is intelligent, polite, sincere, and efficient in his work.”
About this engagement
Who did the work.
This was a freelance engagement led by Abdur Rouf, founder and Head of SEO at Eigme Digital. Abdur worked with Practical Islamic Finance across 2020 and 2021.
You can read more about Abdur, meet the rest of the team or see more case studies.
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