Facebook page management
Day-to-day management of the GoGMAT Facebook page.
Case study: Social media marketing
GoGMAT: Facebook marketing that reached 2.1 million people.
Facebook page management and social media strategy for a global online GMAT preparation platform.
Results
What changed.
Facebook Insights, 12 December to 8 January
- People reached
2,132,026
+16% on the previous period
- Post engagements
3,528,303
+10% on the previous period
- Video views
281,967
+23% on the previous period
- Page views
15,900
+12% on the previous period
- Page actions
2,550
+59% on the previous period
- Page likes
2,437
+28% on the previous period
- Page followers
2,959
+22% on the previous period
- Page previews
493
+46% on the previous period
Figures are from the Facebook Insights report for a single 12 December to 8 January reporting period, shown at the top of this page. They are results for that period, not totals for the whole engagement.
The challenge
Where things started.
GoGMAT was an online GMAT preparation platform offering practice questions, customised tests, performance analytics, study resources and digital learning tools to students around the world.
It needed a stronger digital presence and more awareness among prospective GMAT students. The aim was to grow its social audience, organic reach and engagement, and to use social media to connect with students and promote its educational resources.
What was done
The approach.
Social media strategy
A plan for content, audience growth and engagement.
Content creation
Creating and publishing posts that promoted educational content.
Video promotion
Promoting video content to reach more prospective students.
Community engagement
Building the audience and responding to the community.
Monitoring and optimisation
Tracking reach and engagement and refining the approach.
About this engagement
Who did the work.
This was a freelance engagement led by Abdur Rouf, founder and Head of SEO at Eigme Digital. Abdur worked with GoGMAT in 2012 as a digital marketing and social media specialist.
You can read more about Abdur, meet the rest of the team or see more case studies.
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