Impact assessment
How AI search affects your traffic and demand.
AI Search Consulting
Clear advice for the AI search shift.
Practical consulting on how AI search affects your market, and what your marketing, content and SEO teams should do about it.
Definition
What AI search consulting covers.
In one paragraph
AI search consulting helps businesses understand how AI assistants and AI-powered search features change the way customers discover and choose brands. It then adapts SEO, content and measurement strategies accordingly, without chasing hype.
What’s included
Strategy for a changing market.
Leadership briefings
Plain-English updates for decision-makers.
Workshops
Practical sessions for marketing and content teams.
Content guidance
What to create and how to structure it.
Measurement
How to track AI visibility and impact.
Advisory
Ongoing support as platforms evolve.
Why it matters
Separate signal from hype.
- 01
Clarity
Understand what is changing and what is not.
- 02
Focus
Invest in actions that matter.
- 03
Readiness
Prepare your team for what comes next.
Process
How we help.
- 01
Assess
Current visibility and risk.
- 02
Brief
Leadership and team sessions.
- 03
Plan
Priorities and roadmap.
- 04
Guide
Support during delivery.
- 05
Review
Track and adapt.
Growth Consulting
Related services.
In depth
What AI search consulting covers.
Making sense of a fast-moving field
AI Overviews, ChatGPT search, Perplexity and Gemini are changing how people research and buy. Consulting helps your team separate what genuinely matters for your business from the hype and noise.
How AI search affects your traffic
We look at which of your searches now trigger AI answers, how click-through has changed and which pages are most exposed, so you can see the real impact on your business.
Where you appear in AI answers
We test the questions your buyers ask across the main AI tools, showing where you are mentioned, how you are described and who is recommended instead.
Adapting your SEO strategy
Most strong SEO foundations still apply. We help you adjust priorities, content formats and measurement for a world where some answers are given before anyone clicks.
Practical guidance for your team
Sessions are designed for marketers, content teams, developers and leaders, with clear actions they can take straight away.
Keeping up with change
AI search features change frequently. Ongoing consulting keeps your team informed about developments that affect you and what to do about them.
Is it right for you?
Signs you need AI search advice.
- 01
Traffic changes you can’t explain
Clicks are falling while impressions hold steady.
- 02
Leadership questions
Your board is asking about AI and search.
- 03
Unclear priorities
Your team is unsure what to change, if anything.
- 04
Competitors in AI answers
Rivals appear in AI recommendations and you do not.
How we can help
Formats that fit your team.
Strategy workshops
Half-day or full-day sessions to assess impact and agree priorities.
Team training
Practical training for marketers, writers and developers.
Advisory retainer
Regular calls and reviews as AI search develops.
Leadership briefings
Short, clear briefings for senior teams and boards.
How we work
Your first 90 days.
- 01
Week 1: Discovery
We learn your goals, markets and current search performance.
- 02
Weeks 2–3: Assessment
We test AI tools and analyse search data for AI impact.
- 03
Week 4: Workshop
We present findings and agree priorities with your team.
- 04
Months 2–3: Support
Ongoing advice as your team puts the plan into action.
Avoid these
Common AI search mistakes.
Panicking or ignoring it
Both overreacting and doing nothing are risky. A measured, evidence-based response works best.
Abandoning SEO basics
AI tools still rely heavily on search indexes and well-structured websites.
Publishing mass AI content
Large volumes of thin, generic content rarely help and can harm trust.
Tracking the wrong things
Rankings alone no longer tell the full story. Impressions, citations and conversions matter too.
No one responsible
AI search touches several teams. Without an owner, nothing changes.
Use cases
Who AI search consulting helps.
Marketing leaders
Clarity on impact, risk and where to invest.
In-house SEO and content teams
Practical guidance on adapting content and measurement.
B2B and SaaS companies
Advice on appearing in AI-driven vendor research.
Publishers and content businesses
Strategy for traffic models changed by AI answers.
Agencies
Expert support to advise your own clients.
How we measure it
What success looks like.
- 01
AI visibility
Mentions and citations across tracked prompts.
- 02
Search performance
Impressions, clicks and conversions from search.
- 03
Team confidence
Clear priorities and fewer open questions.
- 04
Actions completed
Progress through the agreed plan.
Our approach
Evidence over hype.
Your data first
Advice is based on your Search Console, analytics and AI test results.
Honest about uncertainty
AI search is evolving. We separate what is known from what is still unclear.
Practical actions
Every session ends with concrete next steps.
Platform-neutral
We advise across Google, ChatGPT, Perplexity, Gemini and Copilot.
Aligned with your goals
Recommendations focus on leads and revenue, not novelty.
Further reading
Guides from our team.
- 01
How to Measure Your Brand’s Visibility in AI Search
AI assistants now shape buying decisions, but they come with no rankings report. This is a practical way to measure how often you are mentioned, how you are described and what that is worth.
- 02
How to Appear in Google AI Overviews
What Google has actually said about AI Overviews, and the practical content, technical and authority steps that give your pages a better chance of being cited.
- 03
How to Win Featured Snippets and People Also Ask
Featured snippets and People Also Ask boxes reward clear, well-organised answers. This guide covers finding the questions you can win and formatting answers Google can lift.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Is AI search replacing Google?
Not replacing, but changing how people search. Google itself now includes AI features, and many people also use assistants like ChatGPT.
Should we change our SEO strategy?
Most fundamentals still apply; the emphasis shifts towards entities, clarity, authority and measurement.
Who are these sessions for?
Leadership, marketing, content and SEO teams.
Can you deliver the work too?
Yes. See our AI search optimisation services.
What are Google AI Overviews?
AI-generated summaries that appear at the top of some Google results, drawing on information from web pages and linking to sources.
Does AI search reduce website traffic?
For some informational searches, yes, because people get answers without clicking. Commercial and complex searches are often less affected. We assess the impact on your specific searches.
Can we track AI Overview traffic?
Google Search Console includes AI Overview data within its normal reports. We combine this with AI referral tracking in GA4 and prompt testing.
How do we appear in ChatGPT answers?
By being clearly described across trusted sources: your website, reviews, listings, publications and communities that AI tools draw on.
Do you run workshops on site?
Yes, where practical, or online for remote teams.
How long is a typical workshop?
Usually half a day, though we can run shorter briefings or longer sessions depending on your needs.
Do you provide written recommendations?
Yes. Every workshop or assessment includes a written summary and action plan.
Can you help our developers?
Yes. We advise on technical topics such as crawling, structured data and how AI crawlers access your site.
Should we block AI crawlers?
It depends on your goals. Blocking some crawlers can stop AI tools using your content, but may also reduce your visibility in AI answers.
Can you train our content writers?
Yes. We run practical sessions on writing clear, answer-first content that works for search and AI.
How often does AI search change?
Frequently. Features, sources and interfaces change often, which is why ongoing advice can be valuable.
Do you work with publishers?
Yes. We help content businesses understand traffic changes and adapt their strategy.
Can you benchmark us against competitors?
Yes. We compare how often you and your competitors are mentioned and cited in AI answers.
Is AI search relevant for local businesses?
Yes. People increasingly ask AI tools for local recommendations, so listings, reviews and clear local information matter.
How much does AI search consulting cost?
It depends on format and scope, from a single workshop to an ongoing retainer. We send a clear quote after an initial call.
What do you need from us?
Access to Search Console and GA4, a list of competitors and the main questions your customers ask.
Can consulting cover multiple countries?
Yes. AI answers can vary by market, so we can test and advise for each country you target.
How is this different from AI search optimisation?
Consulting gives your team strategy and guidance. Our AI search optimisation service delivers the hands-on work.
Can you present to our board?
Yes. We provide short, clear briefings tailored to senior audiences.
Can AI search consulting help with PR and brand?
Yes. Because AI tools draw on third-party sources, we often advise PR and brand teams on which publications, reviews and communities shape AI answers in your market.
Let’s talk
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