Website & UX
Speed, journeys and conversion barriers.
Digital Marketing Audit
Find out what’s working and what’s not.
An independent audit of your website, search visibility, channels and tracking, with a prioritised plan to grow leads and revenue.
Definition
What a digital marketing audit is.
In one paragraph
A digital marketing audit is an independent review of how your online marketing performs across website, SEO, AI visibility, content, social, paid media, email and tracking. It identifies what is working, what is wasting budget and where the biggest growth opportunities are.
What’s included
A full picture in one place.
SEO & AI visibility
Rankings, technical health and AI presence.
Paid & social
Spend efficiency and performance.
Email & lifecycle
Flows, segmentation and retention.
Tracking
Analytics and conversion accuracy.
Action plan
Priorities ranked by impact and effort.
Why it matters
Stop guessing where to invest.
- 01
Clarity
See the whole funnel in one review.
- 02
Savings
Spot wasted spend quickly.
- 03
Direction
Know exactly what to do next.
Process
How the audit works.
- 01
Kick-off
Goals and access.
- 02
Review
Channels, site and data.
- 03
Analyse
Benchmarks and opportunities.
- 04
Report
Findings in plain English.
- 05
Plan
Prioritised roadmap.
Growth Consulting
Related services.
In depth
What a digital marketing audit reviews.
A full picture in one place
Most businesses run several channels, often managed by different people or agencies. An audit looks at search, paid media, social, email, content, website and tracking together, so you can see how they work as a whole.
Tracking comes first
If your analytics are wrong, every decision based on them is too. We check GA4, conversion tracking, consent settings and campaign tagging before judging performance.
Channel by channel
Each channel is reviewed for set-up, performance, spend and missed opportunities, using your data and comparisons with competitors.
Your website’s role
Your website is where most channels lead. We review speed, user journeys, messaging and conversion points to find where visitors drop off.
Competitor context
We look at how competitors present themselves, where they appear in search and what they invest in, so you can see where you are ahead or behind.
A prioritised action plan
Findings are turned into a clear list of actions, ranked by impact and effort, so you know exactly where to start.
Is it right for you?
Signs you need an audit.
- 01
Results have stalled
Marketing spend is steady but leads or sales are not growing.
- 02
Unclear return
You cannot say which channels really work.
- 03
New leadership
A new marketing lead or owner wants a clear baseline.
- 04
Agency review
You want an independent view before renewing contracts.
What we cover
Every channel, one review.
Search
SEO health, rankings, content and paid search performance.
Social and email
Organic social, paid social, email campaigns and automations.
Website and conversion
Speed, user experience, messaging and conversion paths.
Data and tracking
GA4, tags, consent, attribution and reporting.
How we work
Your first 90 days.
- 01
Week 1: Access & kick-off
We gather access, goals and current reports.
- 02
Weeks 2–3: Review
We analyse every channel, your website and tracking.
- 03
Week 4: Findings
We present results and the prioritised action plan.
- 04
After the audit
Your team, your agencies or we put the plan into action.
Avoid these
Common marketing blind spots.
Trusting broken data
Misconfigured tracking can make good channels look bad and the reverse.
Judging channels in isolation
Channels support each other. Cutting one can quietly hurt another.
Focusing on traffic, not outcomes
Visits matter less than leads, sales and customer value.
Ignoring the website
Even great campaigns fail if the website does not convert.
Never revisiting strategy
Markets and platforms change. Annual reviews keep plans relevant.
Use cases
Who an audit helps.
Small businesses
A clear view of where limited budget works hardest.
Growing companies
A check that marketing is ready to scale.
New marketing leads
A baseline and plan for the first months in the role.
Businesses with several agencies
An independent, joined-up view across suppliers.
Investors and owners
An objective assessment of marketing health.
How we measure it
What success looks like.
- 01
Tracking accuracy
Confidence that data reflects reality.
- 02
Wasted spend identified
Budget that can be cut or redirected.
- 03
Quick wins delivered
Early improvements from priority actions.
- 04
Growth in leads & sales
Results as the plan is implemented.
Our approach
Independent and practical.
Independent view
We review all channels objectively, including any work by other agencies.
Evidence-based
Every finding is backed by your data or clear examples.
Plain English
Findings are written so anyone in your team can understand them.
Prioritised
Actions are ranked by impact and effort, not listed endlessly.
No pressure
The audit stands on its own, whether or not you work with us afterwards.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
How long does an audit take?
Usually two to four weeks depending on the number of channels.
What access do you need?
Read access to analytics, Search Console, ad accounts and email platforms.
Is the audit a sales pitch?
No. You receive an independent report you can act on with any team.
What do I receive?
A written report, a prioritised action plan and a walkthrough call.
Which channels do you audit?
Usually SEO, paid search, paid social, organic social, email, content, website conversion and tracking, adjusted to the channels you use.
Do you review our competitors?
Yes. We compare your visibility, messaging and activity with key competitors using public data and SEO tools.
Will you check our Google Ads account?
Yes, if you run Google Ads. We review structure, targeting, spend, tracking and wasted budget.
Do you look at our website?
Yes. We review speed, mobile experience, user journeys, messaging and conversion points.
Is our data safe?
We only use the access needed for the audit and follow UK GDPR requirements.
Can you audit tracking only?
Yes. A tracking and analytics audit can be run on its own.
How detailed is the report?
Detailed enough to act on, with an executive summary, findings by channel and a prioritised action plan.
Do you present the findings?
Yes. We walk your team through the results in a presentation and answer questions.
Can our agencies see the report?
Yes. Sharing it with your agencies helps everyone work from the same priorities.
How often should we audit our marketing?
A full audit once a year, or before major changes in budget, team or strategy.
Can you help implement the actions?
Yes, if you would like us to, though there is no obligation.
Is the audit suitable for B2B?
Yes. For B2B, we focus on lead generation, pipeline tracking and long buying journeys.
Do you audit social media accounts?
Yes. We review content, engagement, audience and paid social performance.
Do you audit email marketing?
Yes. We review list health, automations, campaigns, deliverability and revenue.
How much does an audit cost?
It depends on the number of channels and the size of your business. We send a fixed quote after a short call.
Do you check consent and cookies?
Yes. We check that tracking respects consent choices and that your set-up supports Google Consent Mode where relevant.
Will the audit include budget recommendations?
Yes. Where we find wasted spend or under-funded opportunities, we suggest how to rebalance budget.
Can you audit a single channel?
Yes. We can focus on one channel, such as SEO or paid social, if that is where you need answers.
What happens if we find serious tracking problems?
We flag them immediately, because other findings depend on accurate data. Where needed, we pause the wider analysis until tracking issues are understood.
Do you audit websites built by other agencies?
Yes. We review any website, regardless of who built it, and focus on findings rather than blame.
Can the audit cover our CRM and sales process?
Where marketing hands leads to sales, we review how leads are captured, tracked and followed up, because that often affects the true return on marketing.
Do you benchmark our spend against others?
We give guidance on whether your spend looks proportionate for your goals and market, based on experience and public benchmarks where available.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.