Strategy
Priorities and a roadmap tied to goals.
SEO Consulting
Senior SEO expertise, when you need it.
Independent SEO consulting for in-house teams, developers and agencies, covering strategy, audits, migrations and hands-on guidance.
Definition
What SEO consulting is.
In one paragraph
SEO consulting provides expert advice and direction rather than (or alongside) day-to-day execution. A consultant reviews your situation, identifies the highest-impact opportunities and guides your team or agency to deliver them correctly.
What’s included
Expert direction, practical help.
Audits
Technical, content and authority reviews.
Migrations
Protect rankings during site changes.
Training
Upskill in-house marketers and writers.
Developer support
Clear technical tickets and QA.
Advisory
Ongoing access to senior expertise.
Why it matters
Expertise without the overhead.
- 01
Senior input
Experienced guidance without a full-time hire.
- 02
Independence
An objective view of what is working.
- 03
Capability
Your team gets better at SEO.
Process
How consulting works.
- 01
Discover
Goals, team and constraints.
- 02
Review
Audit of current SEO.
- 03
Advise
Prioritised recommendations.
- 04
Support
Guidance during delivery.
- 05
Review
Check results and adjust.
Growth Consulting
Related services.
In depth
How SEO consulting works.
Expert direction, your delivery
SEO consulting gives your team senior guidance without handing over all the work. We diagnose problems, set priorities and advise on how to fix them, while your developers, writers or other agencies implement.
Audits that lead to action
We review technical health, content, links and competitors, then turn findings into a prioritised list of actions with clear owners, effort and expected impact.
Strategy tied to revenue
Rankings are a means to an end. We focus your SEO on the pages, services and searches that bring in enquiries and sales.
Support for big decisions
Site migrations, redesigns, new markets and platform changes carry real SEO risk. A consultant helps you plan them so you keep the traffic you have earned.
A sounding board
Regular calls give your team someone to check ideas with, review work and answer questions as they come up.
Building in-house skills
Good consulting leaves your team more capable. We explain the reasoning behind every recommendation and train people where it helps.
Is it right for you?
Signs you need an SEO consultant.
- 01
Traffic has dropped
Organic visits fell and nobody is sure why.
- 02
A migration is coming
You are redesigning or moving platforms soon.
- 03
Team needs direction
Your marketers or developers want expert guidance.
- 04
Agency results unclear
You want an independent view of your current SEO.
Ways to work with us
Consulting that fits your team.
One-off audits
A detailed review with a prioritised action plan.
Retained advice
Regular calls, reviews and guidance each month.
Project support
Expert help for migrations, redesigns or new market launches.
Training
Practical sessions for marketers, writers and developers.
How we work
Your first 90 days.
- 01
Weeks 1–2: Discovery
We learn your goals, team, history and current performance.
- 02
Weeks 3–4: Audit
Technical, content, links and competitor review.
- 03
Month 2: Roadmap
A prioritised plan, agreed with your team.
- 04
Month 3: Support
Regular calls and reviews as your team delivers.
Avoid these
Common SEO strategy mistakes.
Chasing every issue
Audit tools flag hundreds of issues. Most do not matter. Prioritising by impact is what counts.
Ignoring search intent
Targeting keywords your pages cannot satisfy wastes effort.
Migrations without a plan
Missing redirects and lost content can wipe out years of rankings.
Measuring rankings only
Rankings without traffic, leads or sales tell you very little.
No owner for SEO
When nobody owns SEO internally, recommendations rarely get implemented.
Use cases
Who SEO consulting suits.
In-house marketing teams
Senior guidance for teams that can deliver the work themselves.
Businesses with developers
Clear technical briefs your developers can act on.
Companies planning a migration
Expert planning to protect rankings through change.
Agencies
White-label or second-opinion SEO support.
Leadership teams
Independent advice on SEO strategy and investment.
How we measure it
What success looks like.
- 01
Actions implemented
Progress through the agreed roadmap.
- 02
Organic traffic
Growth in qualified visits from search.
- 03
Leads & revenue
Enquiries and sales from organic search.
- 04
Team capability
Fewer questions, faster delivery and better decisions over time.
Our approach
Straight answers, no jargon.
Plain-English advice
We explain what matters and why, without unnecessary jargon.
Prioritised, not exhaustive
We focus on the few actions that will make the biggest difference.
Evidence-based
Recommendations are based on your data and Google’s published guidance.
Honest about limits
If something will not move the needle, we say so.
Built around your team
Advice is shaped to the skills and time your team actually has.
Further reading
Guides from our team.
- 01
SEO agency vs freelancer vs in-house
An honest comparison of cost, skills, capacity and risk.
- 02
How much does SEO cost in the UK?
Typical retainers, day rates and audit prices, and how to judge a quote.
- 03
How to choose an SEO agency in Cardiff
What to look for, questions to ask and red flags to avoid.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
How is consulting different from SEO services?
Consulting focuses on strategy and guidance; your team or agency delivers the work. We can also deliver if needed.
Do you offer hourly or retained consulting?
Both. We offer project-based audits, retained advisory or ad hoc support.
Can you train our team?
Yes, with practical workshops tailored to your site.
Do you work with other agencies?
Yes. We often support agencies and in-house teams together.
What does an SEO audit cover?
Technical health, indexing, site structure, content quality, internal links, backlinks, local SEO where relevant and competitors.
How long does an SEO audit take?
Usually two to four weeks, depending on the size and complexity of your site.
Can you help with a site migration?
Yes. We plan URL mapping, redirects, content transfer and checks before, during and after launch.
Do you write briefs for developers?
Yes. Technical recommendations come with clear, specific briefs your developers can implement.
Can you review our current agency’s work?
Yes. We can give an independent view of strategy, results and reporting.
Do you give advice on content?
Yes. We review content strategy, briefs and drafts, and advise on what to create or improve.
How often do we meet?
For retained consulting, typically fortnightly or monthly calls, plus support by email between sessions.
Can consulting cover local SEO?
Yes. We advise on Google Business Profile, citations, reviews and location pages.
Do you work with ecommerce sites?
Yes. We advise on category structure, product pages, faceted navigation and technical issues common to online stores.
Can you help after a Google update?
Yes. We review what changed, which pages were affected and what to improve.
Do you provide written reports?
Yes. Audits and roadmaps are written up clearly, with priorities and next steps.
Will you guarantee rankings?
No one can honestly guarantee rankings. We commit to a clear plan, sound advice and transparent reporting.
Can consulting include AI search?
Yes. We advise on how your content and brand appear in Google AI Overviews and AI assistants alongside traditional search.
What access do you need?
Usually Google Search Console, GA4, your CMS and any SEO tools you already use.
How much does SEO consulting cost?
It depends on scope, from a fixed-price audit to a monthly retainer. We send a clear quote after an initial call.
Can you work with our developers directly?
Yes. We are happy to join technical calls and answer developers’ questions directly.
What is the difference between an audit and a strategy?
An audit finds what is wrong and what could be better. A strategy decides what to focus on, in what order and why, based on your goals and resources.
Can you help us choose an SEO agency?
Yes. We can help you write a brief, assess proposals and set sensible targets, so you choose an agency that fits your needs.
Do you advise on international SEO?
Yes. We advise on domain structure, hreflang, language versions and market prioritisation for businesses expanding abroad.
Can you help with penalties or manual actions?
Yes. We identify the cause, help fix it and prepare a reconsideration request if Google has applied a manual action.
How quickly can you start?
Usually within one to two weeks of agreeing the scope and receiving access.
Do you sign NDAs?
Yes. We are happy to sign a non-disclosure agreement before reviewing sensitive data or plans.
Can you sit in on our planning meetings?
Yes. Joining quarterly planning or campaign meetings helps make sure SEO is considered early, not added at the end.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.