GA4
Setup, audit and configuration.
Marketing Analytics & Reporting
Measurement you can trust.
GA4, conversion tracking, attribution and dashboards that connect marketing activity to leads, sales and revenue.
Definition
What marketing analytics covers.
In one paragraph
Marketing analytics collects and connects data from your website, ad platforms, email and CRM to show which activities generate leads and revenue. Accurate tracking, sensible attribution and clear dashboards turn that data into confident decisions.
What’s included
Data that drives decisions.
Conversion tracking
Forms, calls, purchases and key events.
Tag Manager
Clean, documented tracking.
CRM integration
Leads and revenue linked to channels.
Dashboards
Clear Looker Studio reporting.
Insights
Monthly analysis and recommendations.
Why it matters
You can’t grow what you can’t measure.
- 01
Confidence
Trust the numbers behind decisions.
- 02
Efficiency
Move budget to what works.
- 03
Clarity
One view of performance.
Process
From messy data to clarity.
- 01
Audit
Current tracking and gaps.
- 02
Plan
Measurement framework and KPIs.
- 03
Implement
GA4, GTM and integrations.
- 04
Report
Dashboards and summaries.
- 05
Improve
Ongoing insights.
In depth
How good marketing analytics works.
Measure what matters
Good analytics starts with your business goals. We agree the outcomes that matter, such as enquiries, sales, bookings or sign-ups, and make sure each one is tracked accurately.
GA4 set up properly
Google Analytics 4 is powerful but easy to misconfigure. We set up events, conversions, filters and settings so the data reflects real customer behaviour.
Consent and compliance
UK rules require consent for most analytics cookies. We help you set up consent banners and Google Consent Mode so tracking respects choices while keeping as much useful data as possible.
Tracking every channel
UTM tagging, ad platform integrations and call tracking connect your campaigns to results, so you can see which channels drive real business.
Dashboards people use
We build clear dashboards in tools such as Looker Studio that show the numbers your team needs, without having to dig through reports.
Insight, not just data
Reports explain what changed, why and what to do next. Numbers are only useful when they lead to better decisions.
Is it right for you?
Signs you need better reporting.
- 01
Numbers don’t add up
Platforms, GA4 and your CRM all show different results.
- 02
Missing conversions
Enquiries and sales are not tracked reliably.
- 03
Hours on manual reports
Your team spends too long pulling data together.
- 04
No clear ROI
You cannot show which marketing pays back.
What we set up
A reporting system that works.
GA4 and Tag Manager
Clean event tracking, conversions and settings, managed through Google Tag Manager.
Consent set-up
Cookie banners and Consent Mode configured to respect user choices.
Channel tracking
UTM standards, ad integrations and call tracking.
Dashboards
Live dashboards for leadership, marketing and each channel.
How we work
Your first 90 days.
- 01
Weeks 1–2: Audit
We review GA4, tags, consent, conversions and existing reports.
- 02
Weeks 3–4: Fix & set up
Tracking, conversions and integrations are corrected and tested.
- 03
Month 2: Dashboards
We build dashboards around your goals and train your team.
- 04
Month 3: Insight
Regular reporting with clear recommendations begins.
Avoid these
Common analytics mistakes.
Tracking everything, using nothing
Hundreds of events with no clear purpose create noise, not insight.
Counting the wrong conversions
Tracking page views or button clicks as conversions inflates results.
Ignoring consent
Non-compliant tracking risks fines and damages trust.
Untagged campaigns
Without UTMs, traffic is misattributed and campaigns look worse or better than they are.
Reports with no actions
Data that never changes a decision is wasted effort.
Use cases
Who analytics support helps.
Small businesses
A simple, reliable set-up that shows what works.
Ecommerce stores
Accurate revenue, product and channel reporting.
Lead-generation businesses
Tracking forms, calls and bookings back to their source.
Marketing teams
Dashboards that save time and support decisions.
Agencies
Independent tracking audits and reporting support.
How we measure it
What success looks like.
- 01
Data accuracy
Tracking that matches real enquiries and sales.
- 02
Time saved
Fewer hours spent building reports manually.
- 03
Decision speed
Faster, better-informed marketing decisions.
- 04
Return on spend
Clear ROI by channel and campaign.
Our approach
Accurate, compliant, useful.
Audit before building
We check what exists before adding anything new.
Documented set-up
Every event and conversion is documented, so your team knows what is tracked.
Tested thoroughly
We test tracking across devices and browsers before relying on it.
Privacy-first
Set-ups respect consent and UK GDPR.
Training included
Your team learns to use the dashboards and understand the numbers.
Free growth strategy call
See where your next customers will come from.
- A review of your search and AI visibility
- Your biggest quick wins, ranked by impact
- A clear, prioritised plan with no obligation
White-hat methods onlyMonthly reporting you can readNo long lock-in contracts
FAQ
Questions, answered.
Do you set up GA4?
Yes, including setup, migration, audits and custom events.
Can you track phone calls?
Yes, using call tracking integrated with GA4 and your CRM.
What dashboards do you use?
Usually Looker Studio, connected to GA4, ad platforms and other sources.
Is our data compliant?
We implement tracking with consent mode and UK GDPR in mind.
What is Google Tag Manager?
A free tool that manages tracking codes on your website without editing code each time, making tracking easier to maintain and test.
What is Google Consent Mode?
A Google feature that adjusts how Google tags behave based on users’ cookie choices, helping you respect consent while keeping modelled insight where allowed.
Can you migrate us from Universal Analytics?
Universal Analytics has stopped processing data. We set up GA4 properly and, where possible, help you keep a record of historic reports.
Do you track form submissions?
Yes. Form submissions are tracked as conversions, with the source of each enquiry recorded.
Can you connect our CRM?
Yes. Connecting your CRM helps track leads through to sales and customer value.
Do you track ecommerce revenue?
Yes. We set up ecommerce tracking in GA4 for platforms such as Shopify and WooCommerce.
How often will we get reports?
Monthly reports are standard, with dashboards you can check at any time.
Can you report on all our channels in one place?
Yes. We combine search, paid, social and email data in a single dashboard.
What is attribution?
How credit for a conversion is shared between the channels a customer used. We explain the models and choose the most useful view for your decisions.
Why are our GA4 numbers lower than our ad platform numbers?
Ad platforms and GA4 count differently, and consent choices and ad blockers reduce what GA4 sees. We explain the differences clearly.
Can you track offline sales?
Where sales happen offline, we can import data or use CRM integrations to connect them back to marketing.
Do you provide training?
Yes. We train your team to use GA4 and the dashboards confidently.
Can you audit our current set-up?
Yes. A tracking audit identifies missing, duplicated or broken tracking before we build anything new.
How long does set-up take?
Most set-ups take two to four weeks, depending on the number of channels and integrations.
Do we keep ownership of our data?
Yes. All accounts and data remain yours, with our access removed whenever you choose.
Can you track YouTube or video engagement?
Yes. Video plays and engagement can be tracked as events where useful.
Do you work with Search Console?
Yes. Search Console data is included for organic search reporting.
Can analytics help with SEO decisions?
Yes. Combining Search Console and GA4 shows which pages attract visitors and which convert them.
Do you support server-side tracking?
We can advise on server-side tagging where it suits your size and needs, as it can improve data quality and control.
What is a conversion in GA4?
A conversion, now called a key event in GA4, is an action you mark as important, such as a form submission, purchase or booking. Choosing the right ones is essential for useful reporting.
Can you track calls from Google Ads and our website?
Yes. Call tracking shows which ads, campaigns and pages lead to phone enquiries, so calls are credited to the right source.
How do we know our tracking is working?
We test every event before launch and set up simple checks, so sudden drops in tracked conversions are spotted quickly.
Can you help us report to our board?
Yes. We create short, high-level summaries showing marketing results against business goals.
Do you support Microsoft Clarity or Hotjar?
Yes. Behaviour tools such as heatmaps and session recordings can complement GA4, provided they are set up with consent.
Let’s talk
Ready to build a smarter growth engine?
Tell us where you are today, where you want to go, and we’ll identify the highest-impact opportunities.